Cutting-edge media by ZeLo

VISION

Reforming legal services
to contribute to the creation of laws
and provide a legal platform for myriad economic activities.

In today's business environment, where new businesses are constantly emerging and increasing in complexity, there are many legal issues that cannot be solved by existing laws and systems. With the development of AI and legal tech, the very nature of legal services is in the crosshairs.

ZeLo strives to provide innovative legal solutions without being bound by conventions to navigate companies venturing into uncharted waters. We will continue to build new practices and contribute to structuring legal frameworks fit for the next generation.

The result of which we hope will make us a reliable partner for companies and people worldwide to seek legal advice under ordinary and extraordinary times, and allow a world in which fair and equitable access to advanced legal services can be achieved for all.

Message from Representative Attorney

Principles

Beyond Satisfaction

Challenge and Invest for the Future

One Team

Frank and Transparent

STRENGTH

STRENGTH 01

One-Stop Services

In addition to attorneys, foreign attorneys, patent attorneys, judicial scriveners, and administrative scriveners with expertise in corporate legal affairs, we also collaborate with ZeLo FAS, Inc. and ZeLo Tax Co., group firms with certified public accountants, to provide one-stop services ranging from contract review to legal services in advanced fields.

Members

STRENGTH 02

Cutting-Edge Fields

We handle FinTech, web3, Healthcare, AI and other cutting-edge fields as part of our practice offering.

Practice Areas

STRENGTH 03

Tech Friendly

We use legal tech and IT tools as part of our daily practice. These tools allow us to provide quick and efficient legal service to our clients for certain matters.

Awards

Our pursuit of innovative legal services has earned us an international reputation.

2023: ZeLo was listed in the ALB Asia Fastest Growing Firms 2023

2023: Masataka Ogasawara and Fiesta Victoria were selected as the Top 5 Finalists at the ALB Japan Law Awards 2023

2023: ALB Asia IP Rankings 2023 has recognized ZeLo’s Intellectual Property team

2023: ZeLo Finalists at the ALB Japan Law Awards 2023 (Managing Partner of the Year : Masataka Ogasawara, Foreign Lawyer of the Year : Fiesta Victoria, Young Lawyer of the Year (Law Firm) : Kohei Kanzawa, In-House Lawyer of the Year : Tonfi Yuki, Japan Intellectual Property Law Firm of the Year : ZeLo, Technology, Media and Telecommunications Law Firm of the Year : ZeLo)

2023: The Best Lawyers in Japan 2024 has recognized attorneys in ZeLo law firm (Real Estate Law : Satoshi Nomura, International Arbitration : Joel Greer)

2023: The Legal 500 Asia Pacific 2023 has recognized ZeLo law firm (DISPUTE RESOLUTION: INDEPENDENT LOCAL FIRMS IN JAPAN TIER 4 FIRMS ZeLo, INTELLECTUAL PROPERTY: INDEPENDENT LOCAL FIRMS IN JAPAN TIER 4 FIRMS ZeLo, Firms To Watch: Corporate And M&A: Independent Local Firms, Firms To Watch: Real Estate And Construction: Independent Local Firms)

2022: ALB Asia Super 50 TMT Lawyers 2022 has recognized Masataka Ogasawara

2022: ALB JAPAN FIRMS TO WATCH has recognized ZeLo

2022: ZeLo's Intellectual Property team were selected as the Top 6 Finalists at the ALB Japan Law Awards 2022

2022: Masataka Ogasawara was selected as the Top 5 Finalists at the ALB Japan Law Awards 2022 (Managing Partner of the Year)

2022: ZeLo’s Intellectual Property team was selected as the Top Finalists at the ALB Japan Law Awards 2022 (Japan Intellectual Property Law Firm of the Year)

2022: ALB Asia IP Rankings 2022 has recognized ZeLo's Intellectual Property team

2022: ZeLo Finalist at ALB Japan Law Awards 2022 (Managing Partner of the Year : Masataka Ogasawara, Foreign Lawyer of the Year : Fiesta Victoria, Woman Lawyer of the Year (Law Firm) : Chika Minami, Young Lawyer of the Year (Law Firm) : Kohei Kanzawa)

2022: ZeLo Finalist at ALB Japan Law Awards 2022 (Healthcare and Life Sciences Law Firm of the Year, Japan Intellectual Property Law Firm of the Year, Litigation Law Firm of the Year, Technology, Media and Telecommunications Law Firm of the Year)

2022: The Best Lawyers in Japan 2023 has recognized attorneys in ZeLo law firm (Real Estate : Satoshi Nomura, International Arbitration : Joel Greer)

2022: The Legal 500 Asia Pacific 2022 has recognized ZeLo law firm. (DISPUTE RESOLUTION: INDEPENDENT LOCAL FIRMS IN JAPAN TIER 4 FIRMS ZeLo, INTELLECTUAL PROPERTY: INDEPENDENT LOCAL FIRMS IN JAPAN TIER 4 FIRMS ZeLo)

2021: ZeLo Win at the ALB Women in Law Awards 2021 (Business Development Lawyer of the Year : Fiesta Victoria, Innovator of the Year : Chika Minami)

2021: ZeLo Finalists at the ALB Women in Law Awards 2021 (Business Development Lawyer of the Year : Fiesta Victoria, Innovator of the Year, Rising Star of the Year, North Asia : Chika Minami)

2021: Masataka Ogasawara Wins at ALB Japan Law Awards 2021 (Young Lawyer of the Year (Law Firm))

2021: ZeLo Wins at ALB Japan Law Awards 2021 (Rising Law Firm of the Year)

2021: ZeLo Finalist at ALB Japan Law Awards 2021 (Masataka Ogasawara / Managing Partner of the Year, Young Lawyer of the Year (Law Firm), Chika Minami / Woman Lawyer of the Year (Law Firm))

2021: ZeLo Finalist at ALB Japan Law Awards 2021 (Boutique Law Firm of the Year, Healthcare and Life Sciences Law Firm of the Year, Japan Intellectual Property Law Firm of the Year, Litigation Law Firm of the Year, Rising Law Firm of the Year, Technology, Media and Telecommunications Law Firm of the Year)

2021: The Best Lawyers in Japan 2022 has recognized attorneys in ZeLo law firm. (Real Estate : Satoshi Nomura, International Arbitration : Joel Greer)