Our marketing KPIs were better using first-party data than third-party data. And using first-party data is not only better – and cheaper to achieve – but we can deliver a better consumer experience in terms of personalization of messages.”
Top ways Treasure Data CDP improves new customer acquisition
Lookalike modeling
Suppression
Personalized offers
Web/app personalization
Abandoned cart
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Increase customer acquisition using paid media lookalike modeling
Make segmentation more efficient and effective by identifying high-value leads with similar attributes as your customers. Improve conversion rates with higher addressable customer rates.
How Treasure Data CDP helps: -Machine learning-powered analytics to pinpoint customer attributes and behaviors that indicate a high likelihood of conversion -Segmentation tools to build a seed audience -Activation capabilities to target high-potential profiles on advertising platforms (Google, Facebook, Instagram, LinkedIn, etc.)
Real results:Stripe, a Japan-based retailer, used Treasure Data’s analytics capabilities for predictive scoring, targeting and segmentation, and lookalike analysis to find new prospects for Stripe’s lifestyle brands. Revenue attainment shot up from about 90% of goal to more than 160% of target in about three months.
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Slash wasteful spend with media suppression
Exclude consumers who are unlikely to purchase from seeing certain campaigns, ads, or messages.
How Treasure Data CDP helps: -Identify customer attributes and behaviors in real time that indicate a low propensity to buy your products -Create one-time and/or recurring segments of the suppressed audiences -Suppress these audiences from your ads or messages on any channel to lower customer acquisition costs
Real results: A global gaming company saved $15 million in ad costs in its first year with Treasure Data.
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Personalized private offers to convert shoppers to buyers
Treasure Data helps target customers with the optimal message at the right time and channel to increase conversions. Send relevant offers, ads, and communications on your channel(s) of choice to your prospects and customers.
How Treasure Data CDP helps: -Make predictions on any customer behavior using predictive scoring, such as next best offer -Segment audiences with granular time/channel-based targeting -Power personalized offers or message delivery on your website or other channels based on real-time customer behavior
Real results:Subaru lowers customer acquisition costs by 38%.
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Personalize web/app experiences to encourage unknown visitors to convert
Increase customer acquisition by personalizing engagement based on behaviors (e.g., previous browsing and/or purchase history) and attributes. Convert unknown visitors to known and then to purchase.
How Treasure Data CDP helps: -Collect data from unknown customers with our real-time data collection engine -Identify known users and enrich their profile in real time -Power personalized experience using real-time signals
Real results: In its first year with Treasure Data, Service Corporation International improved website conversions as high as 43% with personalized experiences.
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Target cart abandoners with personalized messaging to complete their transactions
Improve customer acquisition with those who need a final nudge. Treasure Data’s ability to capture all web and app activity can help you easily identify cart abandoners and encourage them to complete their purchase.
How Treasure Data CDP helps: -Capture customer web and mobile app engagement activity, including add-to-cart events and product details -Build a segment using engagement data and activate on the audience -Re-engage the customer on the channel(s) of your choice and drive to conversion
