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News from the open internet | The Current

News from the open internet

The Latest

A small figure stands on a planet-sized football, marking it with a play-button flag.

Streaming|February 13

What the Big Game signals for advertising in 2025

Creative experts say that Super Bowl LIX commercials signal what the advertising industry can anticipate for the rest of the year.

Ilyse Liffreing

Two football players dive for a touchdown with a football in the shape of a play button.

Streaming|February 12

Big Game sets streaming record, with 13.6 million watching on Tubi

Chris Brooklier

A rugby player popping out of an oversized connected TV play button catches a ball.

Streaming|February 12

In Australia, sports may be the key to streaming growth

Tharshini Tharma-Asokan

A hand peels back a browser window to show glowing data visualizations behind it.

Data Privacy|February 11

Ad tech pros slam brand-safety failures in wake of bombshell report

Across the internet

TV standoff

YouTube TV and Paramount reached a short-term deal extension, but the latter's channels could soon leave if a long-term agreement isn't reached — soon after YouTube TV raised prices.

In the red zone

ESPN has resumed talks with the NFL to buy some of the league's assets, including NFL Network, according to Puck.

Women Sports Connect

Publicis Media is launching a new offering devoted to women’s sports, reports Ad Age.

'I'll have what she's having'

Hellmann's continues its Big Game campaign by partnering with Roku and Walmart to run shoppable ads on how to make the sandwich from its spot.

Podflix

Netflix is considering licensing video podcasts, according to Business Insider.

Netflix Formula

The streamer is considering a bid for the US broadcast rights to Formula One from 2026, according to The Athletic, though as yet unconfirmed by Netflix.

Big Game spots

Fox is offering 15 second ad ad slots through Tubi for $500,000 during the Big Game.

Chat and search

ChatGPT removes login requirement for web search on ChatGPT.com, advancing further on Google Search's turf.

Streaming spending spree

Ampere Analysis predicts that streaming platforms will outspend commercial broadcasters on global content for the first time this year.

Another streamer

Fox is preparing to launch a streaming service by the end of this year that could include Fox Sports and Fox News programming.

Opinion

Graph showing how digital live sports viewing could increase from 2022 to 2027.

Digital live sports viewing in the U.S. will increase 21% by 2027

As live sports media rights increasingly shift to streaming, digital viewing could pass 127 million viewers over the next two years.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

What the Big Game signals for advertising in 2025

Meta ditches fact-checking on its platforms. Marketers weigh in.

Chris Brooklier

Big Game sets streaming record, with 13.6 million watching on Tubi

Startups bet on the open web at London’s ad tech forum

Ad tech pros slam brand-safety failures in wake of bombshell report

Tharshini Tharma-Asokan

In Australia, sports may be the key to streaming growth

Podcast

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Will they, won’t they ban TikTok? Advertisers mull alternatives
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Crumbl increases sales by 55% after diving into omnichannel strategy
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The first TV merger of 2025 could be a sign of things to come
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