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Connecting buyers and sellers

Informa TechTarget is a trusted global partner of leading B2B brands and dynamic start-ups alike. Committed to accelerating growth for businesses everywhere, we harness the insights of over 750 experts across a network of more than 220 digital properties to guide and shape the critical decisions of our industry. As a key information resource within the tech, we understand what’s happening in critical markets to support tech buyers’ solution-oriented decision-making every second of every day.

This market proximity powers a proprietary content model essential for creating exceptionally valuable online audiences for our clients. Its popularity with tech buyers is why our membership of over 50 million opted-in tech buyers continuously grows. Our clients’ access to these B2B buyers gives them the precision and confidence necessary to be faster to market and faster to revenue.

Intelligence and advice that inform and guide

Our global industry analyst resources improve client decision-making with their unmatched knowledge of the technology ecosystem. Because we can better understand where markets are headed, we’re able to position clients for faster near-term success and stronger market share growth. And with seamless connections between market intelligence, strategic consulting and go-to-market guidance, clients recognize us as more action- and outcome-oriented.

Brand awareness reach and impact for thought leadership

The Informa TechTarget network comprising 220+ online properties and 1,100+ BrightTALK^® webinar communities delivers both unrivaled audience reach efficiency and precision at scale for the powerful, differentiating brand awareness programs B2B brands require.

High-performance custom content to engage and prompt action

In our content-driven business model, every asset we create must be tuned for maximum effectiveness. Clients benefit directly in the custom content we craft for their needs. Whether in digital awareness campaigns, lower-funnel conversion programs or unique face-to-face and hybrid event experiences, our multimedia content studios deliver cost-effective, expert assets that engage, prompt action and drive measurable growth.

Intent data and demand generation that convert for ROI

Recognized repeatedly its highly differentiated value and remarkably loyal users, Informa TechTarget’s Priority Engine™ intent data platform sets a standard in the industry for precision and confidence at scale. With the award-winning BrightTALK Central platform for audiences that prefer the video format, the omni-channel demand generation resources are unparalleled. And when clients and industry partners integrate with us, Informa TechTarget’s intent data enriches programs to improve client business outcomes wherever they’re implementing.

Informa TechTarget end-to-end

Smarter for strategy, with advisory that’s more accurate and actionable. As a leading global capability, Omdia and Enterprise Strategy Group™ combine sell-side market intelligence offerings with buy-side analysis to catalyze end-to-end improvements.

Scale up quality content with high-performance assets from studioID and BrightTALK Studios for full-funnel coverage, in every medium and channel.

Leverage intent data more effectively by integrating directly into your stack and workflows via our award-winning data and orchestration platforms like Priority Engine and BrightTALK, the B2B webinar leader.

Grow your brand faster because your audiences live on the Informa TechTarget network: 220 editorial properties, standout international and specialist brands and over 30 vertical industries.

Convert more productively, because Informa TechTarget surfaces demand at the permissioned person level. Our more than 50 million permissioned tech buyers generate the precise intent signals you need to act with confidence.

Continuously improve outcomes with support from our prize-winning Customer Success group, available globally.

Protecting data. Preserving trust.

To make better decisions for their businesses, professionals need to be able to trust the information they read. Unfortunately, that’s becoming increasingly difficult in this GenAI-influenced era. At Informa TechTarget, our original editorial content is crafted by real people – so readers can trust it for continuous education, to guide their strategic planning and to help navigate their implementation choices.

To sustainably serve the information needs of our constituencies, we’re committed to industry-leading data protection standards and the robust measures necessary to protect data from misuse at any point in the process. For more information, visit our Privacy and Security Trust Center.