Product Update: Surface Contextual Insights in 3 Clicks or Less with SocketLabs Spotlight’s New Machine Learning (ML) Feature
We’re curious: How well can you track the performance of the many — hundreds, thousands! — of senders on your platform? Is it easy to proactively identify senders who might have email delivery problems, or is it more like trying to save a princess from a castle full of obstacles? With SocketLabs Spotlight’s newest feature […]
Product Update: SuperTags
We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least. Because of this trait, we realized with a little bit of adjustment, we could make it easier for our multi-subaccount customers and senders using SendGrid and Mailgun to organize and gain more meaningful insights from […]
Using NEW Tags and Metadata in SocketLabs
Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered, and meaningful reports to improve your performance by building in tags and metadata! SocketLabs customers (whether or not they send email via our platform or simply use Spotlight Analytics) now have the ability to slice […]
Embracing Change: The Evolution of SocketLabs and Email Marketing
We’ve been telling the story of SocketLabs for almost 20 years now. While it’s evolved in some ways, we’re primarily known as a solution for senders needing on-premises MTA solutions or transactional email. But today, that only scratches the surface of what we do. In fact, we’re no longer just an ESP. SocketLabs is much […]
Next Sender, Please: Queue Architecture and Traffic Shaping
First things first, we want to set the scene: Today’s email environment is now shaped by the new sets of rules outlined and enforced by two major mailbox providers, Google and Yahoo. Here’s a quick run-down of those guidelines, which were implemented in February in large part to reduce the amount of spam sent to […]
New Product: Spotlight Reporting for Your ESP
Big news, folks. We’ve got a brand-new product available, and you don’t even need to send email through our infrastructure to use it. It’s called SocketLabs Spotlight, and it’s a multi-feature, comprehensive reporting platform enhanced with the power of Snowflake® technology. If you’re a Twilio SendGrid® customer, you can now purchase our reporting suite. Send […]
Email Reporting Redefined: StreamScore, Advanced Filters, and Yearly Analytics
Email reporting tools can be fickle. Sometimes you get lots of data, which is a yay moment, but you don’t get enough context to do much with it. Boo. Other times you’ll get lots of charts and graphs to make things look like a story, yay, but the data is shallow and only accounts for […]
One Report to Rule Them All: SocketLabs StreamScore™ Pro
Data fatigue is real. As much as we love and need data, it can be overwhelming, complicated, and sometimes provide guidance we can easily misinterpret into dangerous (or disastrous) decisions. When it comes to email, there are SO many data points to consider and you might even find yourself in data paralysis. Data overload. Abort […]
Major Upgrade: User Permissions
Negotiations are over: You’re no longer required to be held hostage by unsafe and nonsensical user permissions. We now have user permissions that make more sense. Think about it. If you’re a direct sender using multiple servers for different reasons, and they need to be managed by different people, do you want everyone to have […]
