Email…We love you. And it’s not just us.
Little did we know how much the world would change back in the 1990s when email made its first appearance. Some of us knew a professional world without email and some of us were just kids, but all of us were adopting a new technology that would completely change the landscape of communication forever. We’ve […]
Product Update: Surface Contextual Insights in 3 Clicks or Less with SocketLabs Spotlight’s New Machine Learning (ML) Feature
We’re curious: How well can you track the performance of the many — hundreds, thousands! — of senders on your platform? Is it easy to proactively identify senders who might have email delivery problems, or is it more like trying to save a princess from a castle full of obstacles? With SocketLabs Spotlight’s newest feature […]
Email Performance Red Flags: Low Click-through Rates
Did you know a low click-through rate (CTR) is a red flag for your email performance? Find out why, how to spot it, and what to do when you find one.
Product Update: SuperTags
We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least. Because of this trait, we realized with a little bit of adjustment, we could make it easier for our multi-subaccount customers and senders using SendGrid and Mailgun to organize and gain more meaningful insights from […]
Using NEW Tags and Metadata in SocketLabs
Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered, and meaningful reports to improve your performance by building in tags and metadata! SocketLabs customers (whether or not they send email via our platform or simply use Spotlight Analytics) now have the ability to slice […]
Embracing Change: The Evolution of SocketLabs and Email Marketing
We’ve been telling the story of SocketLabs for almost 20 years now. While it’s evolved in some ways, we’re primarily known as a solution for senders needing on-premises MTA solutions or transactional email. But today, that only scratches the surface of what we do. In fact, we’re no longer just an ESP. SocketLabs is much […]
First-party Email Data is the Future of Deliverability
Deliverability is an essential part of email success. After all, you can’t connect with your email audience if they’re not seeing your emails in their inbox. What kind of email data are you mostly relying on to help you understand your email performance: first-party or third-party data? If you’re using some of the most popular […]
Hold, Please: Deferred Bounces
We’re well past the deadline for adhering to bulk sender requirements set by both Google and Yahoo, and surprise, the email world is still spinning. That’s not to say there hasn’t been any impact on delivery for those who are not fully in compliance with their rules, though. For now, Google and Yahoo are simply […]
How to Check Your Domain Reputation with Google Postmaster Tools
Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability
