Email…We love you. And it’s not just us.
Little did we know how much the world would change back in the 1990s when email made its first appearance. Some of us knew a professional world without email and some of us were just kids, but all of us were adopting a new technology that would completely change the landscape of communication forever. We’ve […]
Email Marketing Red Flags: High Bounces, Low Delivery
Hi there! Happy to see you here for another edition of Email Performance Red Flags. We’ll be digging deeeep into bounces and delivery rates today, so if you need the info in a faster, more condensed version, go ahead and check out our Survival Kit. It’s a PDF with the top warning signals, best advice, […]
Webinar Recap: Everything You Really Need to Know About DMARC (ft. Valimail)
All eyes have been on DMARC since Google and Yahoo announced their intention to require DMARC on all mail in late 2023. Six months past when those rules went into effect (in February 2024), we’re now noticing higher levels of enforcement within our data, suggesting the grace period for senders late to the game is […]
Email Performance Red Flags: Low Click-through Rates
Did you know a low click-through rate (CTR) is a red flag for your email performance? Find out why, how to spot it, and what to do when you find one.
Re-engage Before you Disengage!
Just a couple weeks ago we published a blog about a somewhat depressing topic: sunsetting or deleting addresses from your list due to inactivity. Now, we know no one wants to make a list smaller, so to help you avoid needing to make major cuts, we’re back to talk about re-engagement! We’ll explore what re-engagement […]
Improve Your Deliverability with a Sunsetting Policy
One of the biggest factors in your deliverability is how people react to your mail. If you’re not getting enough positive engagement, the lack of engagement can cause damage to your ability to be delivered to inboxes. Let’s look at a smart and simple way to reduce deliverability risks: creating and using a good email […]
Email Performance Red Flags: Low Open Rates
Hello again! Happy to see you here for our series, Email Performance Red Flags. Last time, we discussed how unsubscribes impact email performance with industry experts Desislava Zhivkova, Skyler Holobach, and Autumn Tyr-Salvia. Is a high unsub rate an issue? Is it more worrisome than people marking your emails as spam? What do you do […]
Using NEW Tags and Metadata in SocketLabs
Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered, and meaningful reports to improve your performance by building in tags and metadata! SocketLabs customers (whether or not they send email via our platform or simply use Spotlight Analytics) now have the ability to slice […]
Will Microsoft Join Google and Yahoo in Requiring Authentication, Easy Unsubscribe, and More?
Yesterday in a recorded webinar, Ross Adams of Microsoft stated that “it is a matter of when, not if” Microsoft will join Yahoo and Google in requiring a stronger set of requirements for senders who want to reach user inboxes. This is exciting news for the industry as the requirements first outlined by Google and […]
