Selligent by Marigold: for targeting marketing to each customer

Selligent by Marigold
The Complete Relationship Marketing Solution

Relationship Marketing is about delivering personalized experiences for your customers in the moments that matter to them. Marigold’s new Relationship Marketing solution – Marigold Grow, Selligent by Marigold, and Marigold Loyalty – is designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates.

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Industries

Key industries trust the power of our platform

Retail
Selligent-Icon-Industry-Media
Media, Publishing, & Entertainment
Selligent-Icon-Industry-Financial-Services
Financial Services
Selligent-Icon-Industry-Travel-Hospitality
Travel & Hospitality
Selligent-Icon-Industry-Other-Industries
Other Industries

  • Increase conversions, build loyalty, and drive ROI with personalization

    Selligent by Marigold drives sales for industry-leading retailers, by centralizing data streams, aligning with your sales tech stack, and bringing custom and personalized content to every customer.

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  • Turn your reach into revenue, and retain subscribers

    Selligent by Marigold makes it easier than ever to connect customers with the content they want, to build and retain a loyal subscriber base that lasts.

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  • Pair personal marketing with top-level data security

    By personalizing campaigns backed by real-time data, Selligent by Marigold retains the human touch for whatever their needs, at whatever stage in life they’re at.

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  • Turn your booking cycle into a sales pipeline

    Your data makes the world go round, and helps your customers go round the world. Selligent by Marigold enables you to support and connect with customers at every point of their trip.

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  • Boost engagement to build connections and long-lasting trust with your consumers

    Selligent by Marigold bolsters whatever drives your bottom line, utilizing seamless data integration to bring personalized content wherever your audiences are, without disrupting your tech stack.

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Explore how Selligent by Marigold can level up your Relationship Marketing efforts.

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Integrate-Keyframe

Integrate

Integrate customer data from your entire stack in real time

Segment, select, and target with evolving 360° view customer data profiles

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Automate-Keyframe

Automate

Expand your marketing capabilities with powerful automation

Automate your marketing capabilities with AI

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Execute-Keyframe

Execute

Reach every customer with omnichannel execution

Meet your consumers everywhere they are, at the perfect moment

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  • We are seeing additional revenue, not just by sending out more volumes, but by sending the right content to the right customer. Revenue per thousand emails sent increased dramatically, because the content is becoming more relevant to the customers.
    Anneke Uiterweerd
    CRM and Loyalty Project Manager, Hunkemöller
    54 %
    increase in revenue
    44 %
    increase in CTR
  • We were excited to be able to embark on our new CRM strategy with Selligent by Marigold so quickly. We can now refine more accurate marketing personas for our business, tailor customer journeys, and be more ambitious about our customer relationship programs.
    7 %
    improvement in email deliveries
    20 %
    increase in direct income

Increase revenue by catering to individual customers

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  • Guides

    A Buyer’s Guide to Enterprise Loyalty Management

    How to transform customer relationships, optimise loyalty programmes, and drive sustainable business growth
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  • Guides

    Guide to Human Behaviour

    With practical insights backed by social psychology and behavioural economics, this guide will equip you with tools to craft powerful, human-centred marketing campaigns.
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  • Guides

    Relationship Marketing Trends: Restaurant Brand Rankings Report

    Today’s consumers are frustrated with standardised marketing tactics lacking in personalisation. They want to be treated as individuals. And they spend their money with brands that transcend outdated marketing methods.
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  • Guides

    Relationship Marketing Trends: Retail Brand Rankings Report

    Marigold’s latest research surveyed 21,700 consumers in the UK, France and the US to rank 85 top retail brands on what matters most in building meaningful customer relationships.
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  • Guides

    2024 Gamification Guide

    Gamification is the process of using game-like activities to encourage participation or boost engagement.
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  • Guides

    Get the Guide RFP Guide for Financial Services

    Financial services marketers need a robust marketing platform that facilitates growth, drives revenue, and allows for innovative ways to reach existing and new clients.
    Learn More
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Learn how Selligent by Marigold can turn your customers into superfans.

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