Making every message
a little more personal.
Data is power, and our customer profiles are the most robust in the industry. Capture key insights on consumers such as interests, email and cross-channel behavior, purchase tendencies and more. Then easily personalize messaging for every single customer — no matter the channel.
“Sailthru's client-first approach is second to none. My Customer Success Manager truly looks out for the company’s best interest, offering a variety of tools to drive conversions and revenue.”
Sarah Dorsey, Director of Email Marketing & CRM
Increase in clickthrough rate and revenue
Increase in average order value
“When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use cases, which was key in our decision.”
Sabrina Daryanani, Head of CRM Communications
Marketer Friendly
Do more — perhaps even more than you thought possible — with less.
See Sailthru by Marigold In Action"Sailthru has proven to be a true partner in that they understand our business goals, opportunities and challenges, and enable us to personalize our cross-channel marketing communications seamlessly and efficiently."
Lindsay McGovern, Senior Director, CRM and Lifecycle
We’re a part of your team.
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A commitment to partnership
Our commitment to partnership goes beyond platform navigation and troubleshooting. We make it our business to help you develop long term marketing strategies that grow with you.
EXPLORE OUR SERVICESMust love marketing
We keep you up to date on marketing trends, best practices, industry shifts and beyond. We bring together experts from retail and media to compile proven strategies and tactics you can put into action with Marigold Engage.
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“Marigold has been a revelation. The capabilities are unmatched 一 we’re fulfilling what we had never thought was actually possible.”
Robbie Williams,
Head of Customer Data Strategy
Explore how Marigold Engage can level up your Relationship Marketing efforts.
Talk to an ExpertWhy do I need personalization?
For one thing, your customers have come to expect personalization, whatever that means to them. Personalization isn’t a one-size-fits-all approach and as modern consumers are inundated with marketing messages, relevant, personalized communications are far more likely to catch their attention. Luckily, personalization is just as beneficial for you. The Boston Consulting Group predicted that companies fully invested in personalization will outsell their competitors by 30%. Every year, Sailthru by Marigold audits, analyzes and quantifies the personalized marketing capabilities of 250 retailers, alongside a consumer sentiment survey. Year after year, we find that people prefer shopping with the brands — and engaging with the publishers —that offer the strongest personalized experiences.
Everyone says they have best-in-class customer service. What makes you so special?
Partnership is core to our business model. When onboarding to Sailthru by Marigold, every customer is assigned a dedicated Customer Success Manager to help kickstart short-term and long-term success with the platform. These people are not extensions of the Sales team tasked with upselling you. Instead, they’re more extensions of your team, trained on industry business models and trends in order to provide customers with the best strategic guidance. We have an in-house Deliverability team to not only help Sailthru by Marigold maintain one of the top sender reputations in the business, but also ensure your company hits the inbox. For your strategy, we conduct Strategic Business Reviews, benchmarking analysis, insights workshops and anything else you need. That’s just the short list.
Why is Sailthru by Marigold a better choice for my company vs. legacy marketing clouds?
Sailthru by Marigold enables advanced personalization within its core email platform, with out-of-the-box features designed to create real connections with your customers and subscribers. Legacy marketing clouds are not built with personalization as an integral part of their platform, and approximate personalization through acquisitions which need to be bolted on and often come with additional services fees. With many roadblocks requiring customer service requests and developmental resources for small changes and updates, legacy marketing clouds are often difficult to use as well. The Sailthru by Marigold platform was designed for ease of use. You can personalize email campaigns with a single click or build automations yourself on day one, whether or not you know how to code. However, simplicity should not be mistaken for a lack of sophistication. Continuous innovation is at the heart of Sailthru by Marigold, with new native tools and feature enhancements being released throughout the year, following deep dives into what our customers want in the core platform. In comparison, legacy marketing clouds often resort to flashy acquisition-based additions to their clouds, which tend to require additional services and license fees. Sailthru by Marigold's obsession with customer success yields thoughtful and efficient implementations, high-touch strategic guidance and impactful program analysis to identify opportunities to push your business forward.
