For Demand Partners

OpenX Ad Exchange

Maximising Value for Brands and Marketers

Bid Confidently on the Industry’s Highest Quality Inventory

The OpenX Ad Exchange is the highest quality programmatic ad marketplace. We provide prioritised access to our demand partners via direct publisher relationships and innovative buying models.

#1 in Marketplace Quality

OpenX consistently ranks high on the Pixalate Global Seller Trust Index across all three categories: US, International and Mobile App. OpenX employs the only marketplace quality team in the industry and provides proprietary technology that denies approximately 40% of supply based on strict quality standards.

Unique Inventory Access

Direct relationships with 1,200+ publishers and 50K+ apps bring demand partners preferred access to direct sold inventory, placing you higher in the publishers’ ad tech stack. For greater audience reach, OpenX provides First-Look deals, Programmatic Direct buying and header bidding relationships.

Largest Independent Exchange

1,200+ premium publishers, 50K+ mobile app and 34K+ advertisers and 400+ Buyers, spanning 190 countries. Our marketplace supports all screens and formats with instant access to international, US, and hyper-local inventory.

Technology Partnership

OpenX provides custom solutions for demand partners’ needs, with new business support, custom PMP packages, advanced targeting and dedicated service.

Ad Exchange

Highest Quality Standards

The OpenX Ad Exchange is fully integrated with white ops, IAS, and proudly certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines and a key contributor to the recently introduced “Certified Against Malware” program. We are one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards:

  • Certified Against Fraud
  • Certified Against Piracy
  • Inventory Quality Guidelines
  • TAG Registered
  • Certified for Transparency

The OpenX Ad Exchange consistently ranks high on the Pixalate Global Seller Trust Index across all three categories: US, International and Mobile App.

OpenX Blog

Our blog aims to simplify the complexity of our industry and offer insights into the latest trends and innovations.

Driving Superior Monetisation

Quality. Experience. Scale. Technology.

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