What is Visual Weight? (Video)

What is Visual Weight?

Summary: Visual weight measures how much design elements draw attention from the viewer. Objects that are bigger in size, simpler in shape, use dark colors, or have high contrast appear visually heavier.

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What is Visual Weight?

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Huei-Hsin Wang (王彚心) is a User Experience Specialist with Nielsen Norman Group. As a multi-passionate UX researcher with a background in Industrial Design, Huei-Hsin specializes in design visualization, product development, innovation strategy, and storytelling. 

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