Do People Scroll? What Information Foraging Says (Video) - NN/g

Do People Scroll? What Information Foraging Says

Summary: People scroll down web pages only if they have reasons to do so. Information-foraging theory explains for how long people stay on the page and why.

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Do People Scroll? What Information Foraging Says

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Raluca Budiu is Senior Director, Data Strategy, at Nielsen Norman Group, where she uses her data-analysis expertise to drive strategic decisions. She also serves as editor for the articles published on NNgroup.com. Raluca has coauthored many NN/g reports, as well as the book Mobile Usability. She holds a Ph.D. from Carnegie Mellon University.

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