Jakob's Law of Internet User Experience (2 min. video) (Video)

Jakob's Law of Internet User Experience

Summary: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.

Jakob's Law of Internet User Experience

Video Author

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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