Kara Pernice, President and CEO

Kara Pernice

President and CEO

Kara Pernice is President and CEO of Nielsen Norman Group, guiding the company’s remarkable team into the next chapter of UX insight gathering and sharing. Kara’s extensive leadership and business experience combined with decades of research and design practice make her a natural fit for this position.

After working in UX at organizations like IBM and Lotus Development, she started at NN/g in 2000 as a Senior UX Specialist and was promptly promoted to Director of Research. In her tenure at NN/g she led scores of studies and amassed a wealth of client and training experience. In 2014, Kara envisioned and then built NN/g’s UX Certification Program. Since then, NN/g has trained and certified thousands of UX professionals. In addition, Kara has led the development of many other offerings that have strengthened NN/g’s ability to successfully share wisdom with the worldwide UX community.

She leads her team through listening, researching, and drawing from her deep well of empathy.

Kara assumed the role of CEO in April 2023, stating, “I am thrilled to serve this talented UX crew, our customers, and the UX community at large as NN/g enters this next exciting phase. The support of Jakob and Don, as well our very capable executive team is both humbling and energizing.”

Publications

 Publications

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