Garrett Goldfield

Senior User Experience Specialist

Garrett Goldfield is a Senior User Experience Specialist at Nielsen Norman Group with 20 years of practical experience.

Previously at Intuit, Garrett managed the User-Centered Design (UCD) group for Intuit's Tax Division. He focused on incorporating UCD processes into the lifecycle of Intuit’s TurboTax software and Web applications. In addition, his work in contextual help systems drove the design of Turbotax help systems and resulted in a Patent.

At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.

He has published original research in journals, proceedings and at several conferences, including: Usability Professionals Association, Institute for International Research, HCI International, SIGCHI, and Northern California Association for Behavioral Analysis. Garrett co-founded and chaired the San Diego chapter of SIGCHI. Garrett has also consulted to the UCD curriculum at National University.

Prior to working at Intuit Inc., Goldfield worked at General Electric Information Systems Division where he conducted ground-breaking work in the area of e-commerce interactions for web marketplace transactions and at The Aerospace Corporation where he pioneered standards for the presentation of HCI telemetry data for Space and Naval Warfare Systems Command.

Goldfield's research has focused on the areas of usability testing, contextual inquiry and ethnographic user studies. In addition he has published and presented information on the cost justification/return on investment of usability practices, brainstorming methodologies, analysis and interpretation of qualitative user data.