News Center | 15-04-2025
The Gauge™: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect
Seven different platforms deliver March’s most-watched streaming titles. Streaming achieves its largest share…
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News Center | 14-04-2025
ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other…
News Center | 03-04-2025
Telewizja Polska rises to Second Place in Total Video Audience Rank
Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and…
News Center | 27-03-2025
Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
First of its kind ID-based, advanced audience integration NEW YORK – March 27, 2025 – Nielsen, a global…
News Center | 25-03-2025
YouTube Achieves Best Monthly Performance to Date and Pulls Ahead in Nielsen’s February Media Distributor Gauge
YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three media distributors for the…
News Center | 20-03-2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts
Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad…
News Center | 20-03-2025
Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures
Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and…
News Center | 18-03-2025
Nielsen Launches its 2025 Global Media Planning Report
Report highlights three key trends in a shifting media landscape New York, NY – March 19, 2025 – Nielsen, a…
News Center | 18-03-2025
The Gauge™: FOX’s Successful Cross-Platform Super Bowl Strategy Drives A Huge Day in Television Viewing
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day…
