Selling Off Privacy at Auction
Download: Paper (PDF)
Date: 22 Feb 2014
Document Type: Briefing Papers
Additional Documents: Slides
Associated Event: NDSS Symposium 2014
Abstract:
This paper studies how personal data is exchanged by advertising companies via Real Time Bidding (RTB) and Cookie Matching. We show that a large proportion of users’ web histories leaks to 3rd-party companies through RTB, and that users’ browsing history elements are routinely being sold off for less than $0.0005.