Exchange Platform Cookie Notice
Last Updated: 13 November 2023
This Exchange Platform Cookie Notice explains how Index Exchange uses cookies on our Exchange Platform to help our clients deliver relevant ads to you. Cookies are text files that store small pieces of information that are stored on your device when a website is loaded on your web browser. Please note that cookies only apply to web browsers and websites. Please visit the Exchange Platform Privacy Policy for more information on the collection, use, and sharing of your Personal Data.
The information below outlines how we use our first-party cookies to facilitate the delivery of ads.
| Cookie Name | Purpose | Duration of Processing (the amount of time the cookie remains on your browser) |
Domain |
| CMID | Unique identifier that websites and servers associate with your web browser at Index Exchange and across sites and servers. | 1 year (renewed every time you visit a Publisher’s Digital Property) | *.casalemedia.com |
| CMO | Provides a signal to us if you have opted-out of using any online targeted advertising opt-out tools, such as those offered by the NAI or DAA. | 5 years | *.casalemedia.com |
| CMPS | Identifies the primary server to enable fast response time for an improved user experience. | 90 days (renewed every time you visit a Publisher’s digital property) | *.casalemedia.com |
| CMPRO | Identifies the primary server to enable fast response time for an improved user experience. | 90 days | *.casalemedia.com |
| CMTEST | Confirms if we can create cookies. | 1 hour | *.casalemedia.com |
| receive-cookie-deprecation | Google Chrome browser facilitated testing for Privacy Sandbox | 1 year (renewed every time you visit a Publisher’s Digital Property) | *.casalemedia.com; Partitioned to top-level site (see https://developer.chrome.com/en/docs/privacy-sandbox/chips/) |
How can you control cookie preferences?
For cookies related to the Index Exchange Platform, please visit the “Web Browser Opt–Out” section under “Limit and Object to Processing” at Your privacy rights and how to exercise them.