Our family of consumer brands | Gen™ | Gen™

Award-winning brands, trusted by millions

Discover the consumer brands behind our expertise in Cyber Safety

Individually they’re strong. Together, our family of brands makes us uniquely powerful. Harnessing the latest technology to create cybersecurity, identity protection and online privacy products, chosen by millions of users around the world.

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Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

9M
cyberthreats blocked on average every day
4
decades of consumer cybersecurity experience
53x
PCMag Editors’ Choice winner.
Avast (1)

Avast is a global leader in digital security and privacy

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked by industry experts.

#1
Top rated by AV comparatives in 2022.
30+
years of experience in digital security.
500M+
visits to malicious websites blocked monthly.
Lifelock (1)

LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects† and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.

#1
Most recognized brand in the U.S. for identity theft protection.
Up to $1M†††
protection package in every plan.
50M+
identity theft alerts and notifications sent in the last year.
Avira (1)

Avira is a pioneer of free online security

Avira offers consumers a comprehensive range of security, online privacy, and performance tools. Avira helps protect customers across the globe. Avira has been recognized by industry experts such as AV-TEST, AV Comparatives, and Stiftung Warentest.

Best Protection Award
by AV-TEST for Windows.
1.5B+
Cyberthreats blocked in the past year.
35+
years online security experience.
Avg (1)

AVG is a leader in software security for families and individuals

AVG has award-winning products that cover internet security, performance optimization, location services, data controls and insights. Plus, online privacy and identity protection for PCs and mobile devices. AVG products and services continuously rated best-in-class by industry experts and third-parties.

#1
Top certified Windows product rated by AV-TEST in Aug 2022
22
language options available for devices.
30+
years of antivirus protection expertise.
Reputation

ReputationDefender pioneered online reputation management

ReputationDefender leads the field in online reputation management and has helped thousands of customers represented fairly and accurately online.

4.8/5
star rating based on 250+ Trustpilot reviews.
10
years helping thousands of customers.
Ccleaner (1)

CCleaner is a leader in system optimization software

CCleaner helps optimize systems and runs on desktop PCs, mobile, cloud and in complex corporate networks. CCleaner is used by millions of people and businesses worldwide.

2.5B+
downloads worldwide.
60
languages available.
35M+
GB cleaned every month.

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