Under the auspices and in the presence of Dr. Maya Morsy, Minister of Social Solidarity, along with other dignitaries, eFinance Investment Group and Sonaa El Kheir Foundation, launch the first-of-its-kind mobile sustainability center. These centers aim to provide training and employment opportunities for rural women in the fields of traditional crafts and handmade products, aligning with the global celebration of the International Day of Rural Women on October 15.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, stated, “With the launch of our first mobile sustainability center, we continue our journey of social responsibility, emphasizing women’s empowerment by providing rural women with the resources and opportunities they need.” He emphasized that these mobile centers offer women essential training and tools to build a sustainable income, thereby enhancing their quality of life and promoting financial independence. This initiative falls within the Group's broader strategy for direct social investment while supporting the preservation of traditional crafts.Ibrahim Sarhan highlighted the partnership with Sonaa El Kheir, underscoring that this initiative aligns with the Group’s strategy to fulfill its pivotal role in supporting rural women and the social and economic empowerment of women across Egypt’s villages. He added that these mobile centers help revive traditional crafts and embed them with modern techniques, creating scalable creative industries that can employ more women within their communities in an eco-friendly manner. The initiative thus furthers key sustainable development goals, including “Decent Work and Economic Growth” and “Reduced Inequality.”Mostafa Zamzam, Chairman of Sonaa El Kheir Foundation’s Board of Trustees, noted that the launch event will include an exhibition showcasing the products from these sustainability centers and a formal unveiling of the “Innovation Bus.” This bus is a pivotal element of the project, which not only trains rural women in traditional crafts but also equips them with production lines, delivers raw materials, and collects finished goods for marketing, ensuring broader project success.Zamzam explained that the collaboration with EFIG in launching the first mobile sustainability center forms part of the Foundation’s efforts to expand economic empowerment for underserved communities, particularly women in Egypt’s most vulnerable rural areas. The initiative provides dignified income opportunities while promoting the preservation of traditional crafts and textiles, supporting small and medium-sized enterprises, and improving local livelihoods.He added that the concept of these sustainability centers emerged from the need for entrepreneurship projects that align with Egypt’s sustainability goals, supporting national priorities like reviving traditional crafts and environmentally friendly labor-intensive industries. This initiative also builds upon previous collaborative projects between Sonaa El Kheir and EFIG, including the development of the Safih village in Fayoum and the Al-Farisiya village in Esna, Luxor, through home renovations and providing essential resources to vulnerable families, such as fishing boats and comprehensive medical support.The partnership also extends to the “Takafou” scholarship program, which provides funding to underprivileged students excelling at technological universities, covering their tuition throughout their studies, provided they maintain academic excellence. 

The platform was established by eFinance and the Ministry of Foreign Trade and Industry, marking a noteworthy advancement in the Egyptian government's efforts towards digital transformation. Services provided by this platform include the distribution of industrial land via an investment map, the notification-based granting of operating licenses, and annual follow-up services.The “Made in Egypt” platform offers electronic payment services via bank branches and bank cards. Preparations are being made to introduce the construction permit and industrial registration services as well as additional services pertaining to the Ministry of Industry and its linked businesses.Ibrahim Sarhan, Chairman and CEO of eFinance investment group, conveyed the company's delight in playing a prominent role in the digital transformation of essential government sectors.The Ministry of Foreign Trade and Industry moved quickly and decisively to support digital transformation for investors and the growth of Egypt's industrial sector, and today the company celebrates new accomplishments in creating and running the “Made in Egypt” Digital Industrial platform.He underlined that the digital transformation will be greatly accelerated by the initiatives and suggestions made by Engineer Kamel El-Wazir, the Transportation Minister, the Industry and Trade Minister and the Deputy Prime Minister of Egypt, resulting in a notable improvement in services for industrial investors. Further services will be added to the platform during later stages of its launch, and it is expected to play a crucial role in boosting transparency and quickening the expansion of the industrial sector.For industrial investors, the “Made in Egypt” platform will simplify procedures by allowing electronic transactions rather than in-person visits. The platform aims to serve as the principal means of communication between industrial investors and all pertinent authorities.Furthermore, the site will automatically alert investors to impending license renewals and document expirations, offering all required services, details, and paperwork. Each investor will also have access to a protected account that will hold all of the information and documents they have submitted, along with the status of any service requests they have made via the platform.Additionally, the portal will notify applicants via SMS of the land allocation results for plots that are offered as well as a comprehensive explanation for the assessment standards. The Ministry invites all interested parties to keep an eye on the platform's allocation results and make sure that the processes used are transparent. 

The Ministry of Tourism and Antiquities and eAswaaq Misr, a subsidiary of EFIG, announced the completion of the digitization and operation of the Abydos Temple in Sohag Governorate, marking the 100th site and museum digitized under the Ministry of Tourism and Antiquities.Recently, 22 additional archaeological sites and museums were added to the digitized ticketing system. The digitization process included developing and digitalizing the entire ticket booking system. The digitization of ticket issuance contributes to enriching the tourist experience, facilitating entry to tourist sites, and purchasing tickets using bank cards. It also contributes to tightening control over entry and thus helps to enhance the revenues of the Supreme Council of Antiquities.The Valley of the Kings now features a self-service kiosk that allows visitors to purchase additional tomb tickets without having to go back to the visitor center. The kiosk is operated by eAswaaq Misr, which is in charge of digitizing tourism and archaeological sites and will significantly improve visitor experiences while also generating income.Dr. Khaled Sherif, Assistant Minister of Tourism and Antiquities for Digital Transformation, stated that the digitization and development of the Abydos Temple was the result of the Ministry of Tourism and Antiquities' great efforts in collaboration with eAswaaq Misr, and it was one of the most significant steps towards digital transformation within all the ministry's works and services. The goal is to continue developing digitally to serve tourists and improve the efficiency of collecting and increasing the state's dollar resources.In light of implementing the Egyptian state's digital transformation strategy at all levels of sectors, ministries, and authorities, Mr.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, stated that the digitisation of these archaeological sites has now been completed. This is the result of the work done by the Ministry of Tourism and Antiquities and eAswaaq Misr. He continued by saying that EFIG, along with all of its sister companies, has the best cadres, complete capabilities, and the most cutting-edge digital infrastructure to implement and expedite digital transformation processes at all levels. As a result, the group and all of its subsidiaries take great pride in their robust participation in supporting and implementing the digital transformation system in all economic sectors and in partnership with all ministries, government agencies, and the private sector.It is worth noting that the total number of archaeological sites open to visitors is 126 archaeological sites, in addition to 32 archaeological museums, and 100 sites and museums have been digitized and distributed across the governorates of Cairo, Giza, Ismailia, Alexandria, Beni Suef, Minya, Sohag, Qena, Luxor, Aswan, the Red Sea, and South Sinai, and their tickets can be purchased from the following website: egymonuments.com