SMDigital: More than Just a Digital Agency

He goes on to mention that at the onset of every client engagement, SMDigital recommends a diagnostic audit that helps the company surface clients’ existing tactics, tools, and processes. The company then draws a strategic road map and designs the right marketing strategy according to their clients’ business objectives. In case clients don’t want to implement the strategy themselves, SMDigital can help them to do it. For instance, while working with a large healthcare company, SMDigital showed them where new growth opportunities were and what they needed to do operationally to drive revenue. Not stopping there, the company suggested the client overhaul their outdated reporting processes, call center operations, and overall prospect and customer communication follow-up protocols. The outcomes of the engagement were spectacular, to say the least. The healthcare company improved KPIs and cut down customer acquisition costs by more than 24 percent. “And I believe there’s still room for better performance,” says Byers.

Such has been the reputation that SMDigital has built over the years by helping prestigious entities. The company today is uniquely positioned in North and South America and has a great perspective on how the global market and digital behavior is evolving, which allows them to drive better results for the clients. Further, its work culture and the competent team also differentiates SMDigital from its competitors. “Our Strategic Account Management teams think a little differently and try new tactics to help drive success for our clients. We don’t always get it right but it’s a calculated risk that we’ve baked into the outcome and metrics. Our team typically excels in this area,” states Byers. “Most prospects appreciate the fact that our approach is innovative, accountable, transparent, and driven by a team that is empowered to make things happen.”