Bluetooth® technology media information
Explore our latest press releases, media kits, and other resources that will help you stay informed.
Have questions? Contact our Media and Analyst Relations team.
About the Bluetooth SIG
Formed in 1998, the Bluetooth Special Interest Group (SIG) is the not-for-profit membership organization that oversees Bluetooth® technology, the most widely deployed wireless standard in the world. The Bluetooth SIG is a unique blend of an international standards development organization, product certification body, patent and trademark license administrator, and industry trade association. In partnership with its more than 40,000 member companies, the Bluetooth SIG is continually enhancing the technology to redefine what is possible using wireless communication.
About Bluetooth Technology
Embedded in more than 5 billion products shipping each year, Bluetooth® technology is the global standard for simple, secure wireless communication and positioning. Since its introduction in 1998, Bluetooth technology has created connections that have established new markets, shaped culture, and enriched lives. What began as a simple wire replacement technology has become the invisible thread that makes our lives safer, more productive, and more joyful.
Date Formed
1998
Headquarters
Kirkland, WA USA
Membership
Over 40,000 Companies
Annual Shipments
Over 5 billion products
Image Library
Click on a thumbnail to download a larger version of the image.
Press Releases
Bluetooth SIG Introduces True Distance Awareness
New Secure, Fine Ranging Feature Enhances Bluetooth® Connected Devices Kirkland, Washington – 3 September…
Bluetooth SIG Welcomes Neville Meijers as New Chief Executive OfficerBluetooth SIG begrüßt Neville Meijers als neuen VorstandsvorsitzendenBluetooth SIG、新 CEO にネヴィル・マイヤーズが就任블루투스 SIG, 네빌 마이어 신임 CEO 임명蓝牙技术联盟宣布新任首席执行官 Neville Meijers 就任
The Bluetooth SIG, the organization that oversees Bluetooth® technology, announced the appointment of Neville Meijers as Chief Executive Officer (CEO) effective 29 May 2024
Bluetooth SIG Completes Full-Stack Standard for Networked Lighting Control
Standard Will Enable Lighting Control Market to Reach True Potential Kirkland, Washington – September…
Bluetooth SIG Introduces Wireless Standard for Electronic Shelf Label Market
Industry Leaders Clear the Way for Global ESL Market to Reach Full Potential Kirkland,…
Bluetooth SIG Adds Alain Michaud from Google's Platforms & Ecosystems Team to Board of Directors
Kirkland, Washington – January 18, 2023 – The Bluetooth Special Interest Group (SIG), the trade association…
Bluetooth SIG Targets 6 GHz Frequency Band
Mid-Band Spectrum Expansion Project Aims to Enhance Performance of Bluetooth® Technology Kirkland, Washington –…
Bluetooth SIG Announces Completion of LE Audio Specifications
The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology
Bluetooth® Technology Enhances Healthcare Operations and Patient Care
The Bluetooth Special Interest Group (SIG) Seeing Increased Member Focus on Enhanced Treatment Solutions…
Infographics
The Perfect Fit for an Auracast™ Retrofit
Learn about Auracast™ broadcast audio retrofit solutions and opportunities.
What's the Range of Auracast™ Broadcast Audio?
Get the answer to the question everyone’s asking. Find out what the coverage area…
![2312 CES Handout Images FINAL existing pdf 464x600[1]](https://www.bluetooth.com/wp-content/uploads/2024/01/2312_CES_Handout-Images_FINAL-existing-pdf-464x6001-1.jpg)
Can You Add Auracast™ Support to Existing Devices?
Are you waiting for native Auracast™ support? You might not have to. Find out…
![2312 CES Handout Images FINAL unlimited pdf 464x600[1]](https://www.bluetooth.com/wp-content/uploads/2024/01/2312_CES_Handout-Images_FINAL-unlimited-pdf-464x6001-1.jpg)
Is the Number of Auracast™ Receivers Really Unlimited?
Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…
Bluetooth Location Services
See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.
Lighting as a Platform
See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.
Build a Smarter Building with Blue
See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.
Overview – Bluetooth Mesh Networking
A quick overview outlining how Bluetooth mesh uniquely meets the reliability, scalability, and security requirements of commerical and industrial markets.
Overview – Bluetooth Technology
See how the global standard for simple, secure connection has expanded to meet the…
Brand Assets
If you are a member of the media or an analyst who wishes to use a logo in publication, you can download them below. The zip file contains the Bluetooth brand guide and logo files for both print and digital use. Please always refer to the brand guide for direction on proper use. If you have any questions, please contact the Brand Manager.
Download the Bluetooth Brand Guide and Logo Files (English)
Brand guides available in other languages:
Japanese | Korean | Simplified Chinese
Media Contacts
|
Bluetooth Global Public and Media Relations |
|
| Americas | Mainland China |
|---|---|
|
Public Relations |
Archetype |
| Europe, Middle East, Africa | Japan |
|
Octopus Group |
Next PR |
| Korea | Taiwan |
|
Strategic Marketing and Communications, Inc. |
Apex Communications Consultants |
