Digital Transformation Consultancy
At Abacus, we’ve created a team of highly specialised consultants with unrivalled experience in developing all aspects of online strategy – many with proven track records of building successful digital businesses themselves.
Digital Commercial Strategy
Our team can help you to research, test and define your digital offering, design and develop the commercial model and then take your plan to market. And once you’ve launched we can assist in developing tools to monitor success and results.
digital content strategy
- Market research and competitor analysis
- Audience segmentation strategies
- Digital product development
- Single to corporate subscription migration
- KPI/dashboard development
Content and Production Strategy
Making the most of your content assets and the teams that produce them are core factors in delivering digital success. Our content and production specialists can help you identify and nurture your digital pioneers and then implement structural and process changes required to move your business forward.
content and production strategy 01
- Content team structures and management (operational teams)
- Print to Digital First workflow transformation / digital workflow optimisation
- Content audits
- Digital product development
Subscription and Renewals Marketing Strategy
Continuous payment models are key to building a sustainable online content business. We can support you to identify your key audiences and prospects and then design the conversion funnels and upsell paths that will turn them into long-term, highly profitable customers.
subscription and renewals strategy
- Conversion funnelling – free to paid (upselling)
- Onboarding/registration optimisation – metering strategies
- Bundling strategy
- Corporate package development
- Renewal optimisation programmes
Site Optimisation Strategy
Providing a compelling and consistent user experience regardless of platform or device is central to building brand loyalty and optimising customer spend and retention. Our UX experts understand the intricacies of the digital design process and can also help your teams to develop those skills in-house.
site optimisation strategy
- Responsive UI design
- UX design
- SEO best practice
- Onboarding/registration optimisation – metering strategies
- Brand development
Systems Integration Consultancy
Barriers between systems often stifle digital innovation whereas bringing customer data together can provide a powerful source of business intelligence and accelerate commercial success. Successful integration is the key and we’ve developed tools and techniques that can deliver the potential of big data into your business.
systems integration consultancy
- API integration services (e.g. CRM, ESP, SOP)
- Data synchronisation modelling
- API technical support
