Featured Course
Telling Great Stories
In our crowded marketplace, great stories are more important than ever. In this hands-on workshop, you’ll learn an effective writing approach for discovering and telling compelling stories. Whether you’re a newly minted professional writing pitches and creative briefs, a mid-career manager heading projects and campaigns, or a leader working on speeches and presentations, this workshop will teach you new ways to make discoveries, find angles that resonate, and create fresh narratives that cut through the noise.
Courses by Topic
We’ve curated a core collection of courses designed to expand your expertise and deepen your understanding of key topics central to doing, creating, and leading.
Learning Institute Courses
Telling Great Stories
The next cohort starts on February 21. Click here to register. In this hands-on workshop series, we’ll explore…
Agency Communications Certification Program
Agency Communications Certification Program Understand the dynamics associated with internal and external communication in agencies Next cohort starts…
Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…
4As Institute of Advanced Advertising Studies
For Rising Stars Imagine the best talent together in one room, learning from top-level professionals in all disciplines-receiving…
4As Media Essentials: From Chaos to Clarity
A Big Picture overview of the digital media landscape and the timely and timeless principles for using media…
4As Team Leadership Certification
Grow beyond tactical management and become a leader who promotes performance, growth, and well-being among your team. Next…
Applying Behavioral Science to Advertising
Applying Behavioral Science to Advertising Learn the marketing techniques that work and how to implement them. If you…
Expand Your Leadership Perspective
Expand Your Leadership Perspective: Discussions with an Executive Coach Are you looking for a unique training opportunity for…
Campaign Enlightenment Program
Campaign Enlightenment Program The Campaign Enlightenment Program is designed to help agencies work with their clients to create…
Collaborative Creativity
Collaborative Creativity: Invite others to influence and transform your ideas Creativity isn’t the art of making something out…
Creating a Culture of Belonging
Creating a Culture of Belonging Belonging is a critical component of employee engagement and current research shows it’s…
Creative Megamachine
Creative Megamachine from The Audacious School of Astonishing Pursuits Unlock the secrets to doing the best work of your…
Defining Your Leadership Style and Attracting More Followers
Defining Your Leadership Style and Attracting More Followers In order to have people want to follow you, it…
Effective Communication for Managers
Effective Communication for Managers While technology was created to help aid our communication, it hasn’t helped us communicate…
Ethnography: Gaining Insights that Lead to Customer Action
Ethnography: Gaining Insights that Lead to Customer Action A deep dive into the practice of immersive qualitative research,…
Executive Alignment
Why Executive Alignment? Align your leaders and communicate your vision for organizational success. The Alignment of your executive…
Leadership Fundamentals
Leadership Fundamentals Pulling from our highly popular team leadership certification, this free-for 4As members self-paced course helps define…
Leading Organizational Change
Make Fetch Happen Creating Successful Organizational Change Organizational change can be challenging. We all handle change differently and…
MADE Academy
MADE Academy MADE Academy is a self-paced, stigma-busting set of modules designed to help people understand the mental…
Introducing Positive Psychology to the Workplace
Introducing Positive Psychology to the Workplace Positive psychology is gaining traction in the workplace. Research shows that positivity…
Launch for Leaders
Launch for Leaders Lay the foundation for successful agency leadership. Next cohort is TBD. Click here if you…
Fundamentals of Behavioral Science for Advertising
Fundamentals of Behavioral Science for Advertising Learn the marketing techniques that work and how to implement them. If…
Peak Performance Teams
Maximize Perfomance and Efficiency Across Your Teams, No Matter Where They’re Working Why Focus on Team Dynamics?…
Project Management // Power Skills
Project Management // Power Skills Designed to elevate capabilities and help PMs drive projects forward with more…
Revenue Growth Certification
Revenue Growth Certification Good things happen when you really ‘get’ your clients. And yet, consistently creating the…
Running Effective Meetings
Running Effective Meetings On average, Corporate America spends 35% – 50% of the workday in meetings. More…
Team Strengths Training
Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…
The Five Deadly Sins of Presenting Creative Work
The Five Deadly Sins of Presenting Creative Work The Presenter is the Tie-Breaker. A Presentation Skills webinar like…
Workplace Enlightenment Certification
Workplace Enlightenment Certification The Workplace Enlightenment Certification program is designed to move your agency toward the highest…
Strategic and Creative Thinking Certification
Strategic and Creative Thinking Certification Unleash your creative genius and revolutionize your approach to strategic thinking The next…
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