Consumers - 4A's

Consumers

Get to know your audience and learn the best ways to reach them.

2024 Holiday Shopping Trends

Generational and gender differences among shopping during the 2023 holiday shopping seasons are outlined in this report from Power Reviews.

Multicultural America: Brand Loyalty |

Mintel shares ways brands can foster brand loyalty among multicultural consumers in this infographic.

Marketing to Moms |

Mintel examines the attitudes, priorities, and media habits of moms in this infographic series.

The Beauty & Personal Care Consumer |

This Mintel infographic series examines current beauty and personal care trends, providing insights into a variety of consumer segments.

Mintel’s Consumer Trends 2025

Mintel’s trend experts identify and analyze three key consumer trends that will influence industries, brands, and markets around the world.

2024 Holiday Outlook

PwC’s annual report examines holiday shopping, travel habits, planned spending and budgets, and more.

Women’s Sports | The Winning Play for Your Brand

SBRnet’s Neil Schwartz examines the impact of sponsorship on various sports and their fan bases, finding that the WNBA and Women’s Sports have the highest percentage of fans influenced by sponsor messaging.

2024 Holiday Retail Forecast & 2023 Holiday Survey

Deloitte’s annual holiday survey examines shopping trends and behaviors.

Hispanic Content Report | Incorporating Data and Social Media

Adam R. Jacobson and HispanicAd examine the importance of data and content in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.

Superpowers Index: Unique Perspective on the B2B Buyer

Dentsu surveys B2B decision-makers around the world on decision drivers, buying journey, and brand experiences.

Hispanic Consumers |

Mintel provides insights into Hispanic consumers, from media habits to grocery shopping behaviors.

The State of Mental Health in America 2024

The prevalence of mental illness and substance use disorders among adults and children by state are featured in this annual report from Mental Health America.

Sleigh the Holiday Season

BazaarVoice highlights holiday shopping behaviors by generation.

Census shows America’s post-2020 population is driven by diversity especially among the young

The Brookings Institute examines recent Census data showing people of color are the main drivers of population growth for the nation.

Better Money Habits | State of Gen Z’s Financial Health

Bank of America reveals the financial behaviors and attitudes of Gen Z.

Technology Trends Outlook 2024

McKinsey identifies 15 technology trends to help executives plan ahead and take their companies into the future.

Marketing to Generation Z |

Mintel provides insights into Gen Z’s mindset, life and financial goals, shopping behaviors, and more in this infographic series.

2024 Back-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school shopping season.

Back-to-School Headquarters

The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

American Time Use Survey

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Outdoor Participation Trends Report

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Cannes Lions Winners 2024

Check out the 2024 winners of the Cannes Lions Awards.

10 Hot Consumer Trends | The AI-Powered Future

Ericsson reveals ten AI-powered consumer trends.

Global Entertainment and Media Outlook 2024-2028

PwC provides trends, ad spending, and forecasts for major media in this global report.