About 1plusX
Learn all about 1plusX – who we are, who we were, and who we will be.
Our Story
What’s in a name? For 1plusX, the answer is everything.
1 is the first action; the place where things begin. For us, this means the data we ingest from our clients.
Plus is the special ingredient; the magic that happens once your data and our AI intelligence come together.
X is for the valuable insights and enhancement; get clarity from the chaos when you decide to work with us.
How it all began...
While working in Google’s then-tiny Zurich office in the summer of 2007, Jürgen and Thomas (who both shared a passion for this crazy thing called AI) met and became friends. Their career moves put them on two different paths – Jürgen to Swisscom in R&D and Thomas to ETH in academia. But their moves were beneficial. Jürgen quickly realized that European companies had access to vast amounts of data but weren't using them to their full potential. Meanwhile, Thomas was consolidating his position as a recognized expert on AI research and science.
Spurred on and supported by Stephanie and Joachim Schoss, Jürgen and Thomas started 1plusX. Their mission was simple: to help companies extract useful insights and achieve better marketing results through artificial intelligence. In short, they wanted to help companies bring together data from all digital touchpoints, enrich it with value-adding predictions and use it for digital marketing. All on a fast, sustainable and large scale.
Early pitches exceeded all expectations. Media companies wanted better data tech for audience building, at a time when the industry was just starting to talk about what is now the current mantra: to match the right message to the right user, through the right channel, at the right time.
Thus, in 2014, 1plusX was officially born.
The next step came naturally...
Now, we're entering a new phase. As the third-party cookie is deprecating and customers demand more privacy and user experience, we have to rethink digital advertising. That's why in March 2022, we agreed to be acquired by TripleLift, an advertising technology company that created native advertising. Today, their marketplace serves leading brands and companies, with over 1 trillion ad transactions executed every month.
By joining forces, we aim to unleash the true potential of first-party data, give publishers a way to monetize their content more effectively, and for advertisers to reach their users better. This acquisition is part of our "Media + Data" approach, which aims to enrich every ad for everyone involved.
Together, we plan to merge and scale our technology to solve current and new industry challenges. As a result, we'll bring new demand solutions to the market and actionable first-party data solutions to the programmatic world.
After all, we're better together.
2014
Jürgen Galler, Thomas Hofmann, Joachim and Stephanie Schoss co-found 1plusX in Switzerland.
2015
The official launch of our 1plusX platform in Switzerland.
2016
We reach about 90% of the Swiss population through our publisher partnerships.
2017
We launch contextual and cookieless offerings.
2017
Our office in Germany opens and we win our first local customer Axel Springer – the largest digital publishing house in Europe.
2018
We expand our operations in the EU, reaching about 75% of the central European population through our publisher partnerships.
2018
We launch our real-time offering.
2019
Our operations launch in Singapore where we win our first local client, the South China Morning Post.
2020
We launch 1plusX Connect for secure data exchange between marketers and publishers.
2021
We launch the 1plusX platform in Japan in partnership with 28 local media companies.
2022
We got acquired by TripleLift in March 2022 for $150 million.
We enable every digital interaction
to be personalized through the power of data
Our Values
Relationships
We believe that each relationship, whether with customers, partners or employees, is unique and should be treated as such. We create specific, tailored solutions for each customer relationship – we don’t believe in a one-size-fits-all approach. We respond to your data needs so you can best respond to the needs of your customers.
Creativity in data
We're driven by curiosity and an adventurous spirit. We think one step ahead, anticipating industry trends and future customer needs. A successful data-driven strategy provides accuracy but requires creativity to build it.
Determination for success
We know that reaching ambitious goals is possible, even if it means disrupting an industry that is constantly changing. Our mindset ensures we always keep the bigger picture in mind and don’t get fazed by small obstacles because they are a part of every successful journey. Our approach is pragmatic and hands-on – no matter how complex a challenge might be.
People with purpose
We're fun, smart people with purpose. We're genuinely interested in everyone who works with us. With our start-up mindset, we strive to be successful together, sharing victories, helping each other, and advancing towards a common goal. This makes working and life better.
1plusX in Numbers
December 11, 2014
The date we founded in Switzerland. We’ve grown a whole lot since then. But we stay true to our roots of being precise and reliable.
11 countries, 3 continents
That’s the number of countries our clients come from. Our team stays close, no matter where we are in the world.
1billion+ data signals
That’s how much information our AI is able to process. Each day.
150 years
Cumulated years of experience of our leadership team, in engineering, product development, media and digital business.
2 visionary ex Googlers
Those are our founders. But many members of our team cut their teeth in a disruptive tech giant.
2500+ seamless software updates
That’s how often our software is updated each year, without compromising our customers’ operations.
15 milliseconds
That’s the speed at which 1plusX’s AI is able to predict gender and age variables of a property’s first-time visitors.
100% coverage
Taught by European clients in the publishing industry about what works and what doesn’t, we’re now mature enough for a business road trip across the U.S. and Asia. With new funding from January 2021, 1plusX is now restructuring operations and hiring before the big move.
24 nationalities
Once a small group of data enthusiasts, now an international team of data explorers.
Our Founding Team
JÜRGEN GALLER CEO & Co-Founder
Jürgen has a passion for entrepreneurship, digital marketing, and artificial intelligence, and brought all those obsessions together when he co-founded 1plusX.
His background is blue-chip digital business management; roles he has rocked in both Europe and Japan. A long stint at Google saw him heading up the development of Google Search, Chrome, and YouTube’s EMEA products. After that, he was the strategy mastermind at Swisscom.
Jürgen’s superpower is getting digital products off the ground. But he couldn’t live without his kids, his collection of Japanese knives, or his Vespa.
Jürgen has a passion for entrepreneurship, digital marketing, and artificial intelligence, and brought all those obsessions together when he co-founded 1plusX.
His background is blue-chip digital business management; roles he has rocked in both Europe and Japan. A long stint at Google saw him heading up the development of Google Search, Chrome, and YouTube’s EMEA products. After that, he was the strategy mastermind at Swisscom.
Jürgen’s superpower is getting digital products off the ground. But he couldn’t live without his kids, his collection of Japanese knives, or his Vespa.
THOMAS HOFMANN Chief Science Officer & Co-Founder
Thomas is Professor of Computer Science at ETH Zurich, co-Director of the Max-Planck ETH Center for Learning Systems, and Head of the Data Analytics Group. He has published more than 90 peer-reviewed papers and along with Jurgen is the co-founder of 1plusX.
His list of past employers reads like a who’s who of AI mastery, including Google, MIT, UC Berkeley, Brown University, Fraunhofer, and ETH. He’s also a startup veteran, having founded one of the first successful AI companies, Recommind.
Thomas is the human mind behind our AI brain. He spends a lot of time thinking about mathematics and philosophy, mostly on long runs through the beautiful Swiss mountains.
Thomas is Professor of Computer Science at ETH Zurich, co-Director of the Max-Planck ETH Center for Learning Systems, and Head of the Data Analytics Group. He has published more than 90 peer-reviewed papers and along with Jurgen is the co-founder of 1plusX.
His list of past employers reads like a who’s who of AI mastery, including Google, MIT, UC Berkeley, Brown University, Fraunhofer, and ETH. He’s also a startup veteran, having founded one of the first successful AI companies, Recommind.
Thomas is the human mind behind our AI brain. He spends a lot of time thinking about mathematics and philosophy, mostly on long runs through the beautiful Swiss mountains.
JOACHIM SCHOSS President of the Board & Co-Founder
Joachim is a business angel, advisory board member, lecturer, and serial entrepreneur with a formidable track record. He founded one of Europe’s most successful online businesses, Scout 24, and co-founded other startups in the fields of fintech, proptech, real estate and big data. He has won numerous accolades including “Business Angel of the Year” and “Top Ten Founders of the Decade.”
A near-fatal accident in 2002 brought Joachim to his other passion – philanthropy. He founded the charitable foundations ReState, MyHandicap and EnableMe, and initiated the Center for Disability and Integration at the University St. Gallen which publishes research on disability inclusion.
Joachim is a business angel, advisory board member, lecturer, and serial entrepreneur with a formidable track record. He founded one of Europe’s most successful online businesses, Scout 24, and co-founded other startups in the fields of fintech, proptech, real estate and big data. He has won numerous accolades including “Business Angel of the Year” and “Top Ten Founders of the Decade.”
A near-fatal accident in 2002 brought Joachim to his other passion – philanthropy. He founded the charitable foundations ReState, MyHandicap and EnableMe, and initiated the Center for Disability and Integration at the University St. Gallen which publishes research on disability inclusion.
STEPHANIE SCHOSS Co-Founder
Stephanie’s career centers on making high-performance teams work. She’s a Director of the HSG Executive School of Management, Technology and Law at the University of St. Gallen and a founding Director of the Competence Center for Top Team Research at the HSG Institute of International Management. Her research focuses on team personality, leadership, and the effects of conflicts, empathy, and “we-consciousness” in teams.
Alongside her academic work, Stephanie is an active entrepreneur – chairing a business psychology company as well as an international top manager's community. She is happily married to Joachim and together they manage their patchwork family “SME" of seven children.
Stephanie’s career centers on making high-performance teams work. She’s a Director of the HSG Executive School of Management, Technology and Law at the University of St. Gallen and a founding Director of the Competence Center for Top Team Research at the HSG Institute of International Management. Her research focuses on team personality, leadership, and the effects of conflicts, empathy, and “we-consciousness” in teams.
Alongside her academic work, Stephanie is an active entrepreneur – chairing a business psychology company as well as an international top manager's community. She is happily married to Joachim and together they manage their patchwork family “SME" of seven children.
Our Management Team
Fabian Sipp Chief Technology Officer
Fabian is the facilitator of technology innovation within the company. He’s responsible for helping our product and engineering teams develop the products, enhancements, and redesigns that will blow our competition out of the water, and making sure we’re putting our collective minds to good use!
During his 18-year career, Fabian has led many high-performing teams of software engineers, AI specialists, and cloud engineers for SaaS products. He holds three – yes, three – Master’s degrees in Computer Science, Artificial Intelligence, and Management of Technology. He’s also a passionate paragliding pilot and the proud father of two young boys.
Fabian is the facilitator of technology innovation within the company. He’s responsible for helping our product and engineering teams develop the products, enhancements, and redesigns that will blow our competition out of the water, and making sure we’re putting our collective minds to good use!
During his 18-year career, Fabian has led many high-performing teams of software engineers, AI specialists, and cloud engineers for SaaS products. He holds three – yes, three – Master’s degrees in Computer Science, Artificial Intelligence, and Management of Technology. He’s also a passionate paragliding pilot and the proud father of two young boys.
CAROLIN BINK VP Customer Success
Carolin shapes the strategic success vision of 1plusX. She’s responsible for driving long-term customer relationships and revenue growth through retention, expansion, and satisfaction. Before joining 1plusX, Carolin was Head of Data Products at the leading digital publishing house, Axel Springer. That’s where she first came into contact with the 1plusX platform, on the client-side, and was so impressed she jumped ship and came to work for us! Outside of work, Carolin enjoys family time with her little Jaron. Her passions include cooking, singing, and charity activities. She’s a frequent speaker at industry seminars and conferences all around Europe.
Carolin shapes the strategic success vision of 1plusX. She’s responsible for driving long-term customer relationships and revenue growth through retention, expansion, and satisfaction. Before joining 1plusX, Carolin was Head of Data Products at the leading digital publishing house, Axel Springer. That’s where she first came into contact with the 1plusX platform, on the client-side, and was so impressed she jumped ship and came to work for us! Outside of work, Carolin enjoys family time with her little Jaron. Her passions include cooking, singing, and charity activities. She’s a frequent speaker at industry seminars and conferences all around Europe.
MARCO DOHMEN VP Sales
Marco has been working in the areas of Ad Technologies and Publisher Services for over 20 years now and comes to us from DQ&A, Lycos Europe, FreeWheel, and Comcast International, where he was the managing director.
As VP of Sales, Marco is responsible for expanding our customer portfolios and making sure our predictive marketing technology platform is successfully – and sustainably – embedded in our clients’ operations. Other interests include sports and family, and he’s challenged himself to visit an art museum in every single city he travels to. #lifegoals
Marco has been working in the areas of Ad Technologies and Publisher Services for over 20 years now and comes to us from DQ&A, Lycos Europe, FreeWheel, and Comcast International, where he was the managing director.
As VP of Sales, Marco is responsible for expanding our customer portfolios and making sure our predictive marketing technology platform is successfully – and sustainably – embedded in our clients’ operations. Other interests include sports and family, and he’s challenged himself to visit an art museum in every single city he travels to. #lifegoals
