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Last updated:

October 12, 2024

Search Engine Optimization (SEO) enhances online visibility to drive organic traffic to websites. In today’s digital age, where the internet is saturated with an overwhelming amount of content, learning SEO strategies becomes essential for standing out and reaching your target audience effectively. By understanding and applying SEO principles, you can significantly improve your website’s ranking on search engine results pages (SERPs), making your site more accessible to potential customers. This not only leads to increased website traffic and engagement but also enhances brand credibility and authority in your industry, ultimately contributing to higher conversion rates and business growth.

This course will give you a solid foundation in the basics of SEO for WordPress and what you need to do to give your content the best chance of being found.

What this course covers

By the end of the course, you’ll have made one page or post very SEO friendly and learned the techniques to apply across all your site content and any other site you own. We’ll do this in a step by step fashion introducing you to new techniques, explaining how they work and then show how to apply them to your site.

Who is this course aimed at

This is an SEO course for beginners designed to equip you with SEO basics for WordPress.com. That said, our goal is to ensure however much or little understanding you have of SEO you can gain value from this course.

What tools will I need

A computer with internet access
A WordPress.com account and site
A commitment to completing the assignments, all at your own pace
A basic understanding of the WordPress software, dashboard and features (or a willingness to learn as you go)

Although you can complete this course using a website hosted anywhere, we focus our examples using WordPress.com as we believe this is the best hosting platform for a website and for SEO. You can also complete most of the lessons with a free plan WordPress.com site but we’ll also be mentioning extra tools you can use if you want to really stand out. Some of these may be paid products.

If you don’t already have a WordPress.com account and site, we recommend going through our Quick Launch course first for the fastest approach to getting a website started on WordPress.com.