Wistia Pricing
Your business needs video.
We've got a plan.
Free
Explore the video basics
Seriously free
No credit card required.
Start with the video essentials
- Professional hosting
- Video recording and editing
Plus
Unlock custom video branding
Save 20% billed annually at $230.40/year, or pay monthly at $24/mo
No credit card required.
Everything in Free +
- Fully customizable player
- Clickable video CTAs
- Team commenting and review
Pro
Start generating leads from video
Save 20% billed annually at $950.40/year, or pay monthly at $99/mo
No credit card required.
Everything in Plus +
- Webinars with basic branding
- Lead generation forms
- Embeddable video collections
- Heatmaps and deeper analytics
Advanced
Optimize your video marketing
Save 20% billed annually at $3,830.40/year, or pay monthly at $399/mo
No credit card required.
Everything in Pro +
- Webinars with custom branding
- Marketing integrations
- Automate campaigns with video
- Ad platform integrations
- Account success manager
Premium
Secure & scale video across teams
Talk to our team for pricing
Everything in Advanced +
- Single sign-on (SSO)
- 2TB + of bandwidth
- Video playback protection
- Increased webinar limits
- Dedicated accounts for teams
- Priority support
“After implementing Wistia into our website, we saw a 17% increase in leads and a 116.67% boost in sales conversions”
Scarlett Bush Director of Operations at Explainly
See all features & compare plans
| Feature | Free $0/mo | Plus $19/mo | Pro $79/mo | Advanced $319/mo | Premium Custom |
|---|---|---|---|---|---|
Key features | |||||
Users | 1 | 3 | 5 | 20 | unlimited |
Included media | 10 | 20 | 50 | 250 | custom |
Media limit | 10 | 75 | 500 | 2,000 | unlimited |
Bandwidth | 200 GB | 1 TB | 1 TB | 1 TB | 2 TB+ |
Professional hosting and player | |||||
Video creation tools | |||||
Webinars | — | — | |||
Marketing automation integrations | — | — | — | ||
Live chat and priority support | — | — | |||
Customer success manager | — | — | — | ||
Video player High-quality playback that's always ad-free, loads fast, and is fully customizable. | |||||
Professional hosting | |||||
Customizable player color and controls | |||||
No-code replace | |||||
Video SEO | |||||
AI video chaptering | |||||
Remove Wistia branding | — | ||||
Embeddable collections and playlists | — | — | |||
Video creation tools Record and edit videos that look polished and professional (without having to hire a pro). | |||||
Screen and webcam recording | |||||
Editing | |||||
Text-based editing | |||||
Brand kit | |||||
AI social clips | |||||
AI script generator | |||||
Video podcasting Beta | |||||
Speech enhancement Beta | |||||
Royalty-free background music | |||||
Read-along teleprompter | |||||
Time-coded commenting | |||||
Webinars Host engaging and lead-generating webinars with instant access to the recording. | |||||
Webinar hosting | — | — | |||
Included time | — | — | 1 hr. | 2 hrs. | 4 hrs. |
Included attendees | — | — | 100 | 500 | 2,500 |
Event registration | — | — | |||
Chat, Q&A, polls | — | — | |||
Email confirmations | — | — | |||
Simulcast | — | — | |||
LinkedIn Live integration | — | — | |||
Attendee-level analytics | — | — | |||
Scheduled, auto-start events | — | — | — | ||
Custom branding & design | — | — | — | ||
Marketing automation integrations | — | — | — | ||
RTMP Ingest | — | — | — | ||
AI-powered Enhance your videos and make your workflows less work with these integrated AI features. | |||||
Automated transcripts and captions | |||||
Automated chapters | |||||
Script generator | |||||
Social clips | |||||
Speech enhancement Beta | |||||
Video dubbing Beta | — | $2/min | $2/min | $2/min | $2/min |
Media management Centralize, organize, and collaborate as a team on all your videos and webinars. | |||||
File transfer | |||||
Included media | 10 | 20 | 50 | 250 | custom |
Media limit | 10 | 75 | 500 | 2,000 | unlimited |
Additional per media cost | — | $2.00 | $1.00 | $0.50 | custom |
Archived media storage | — | 100 | 500 | 2,500 | 5,000 |
Individual team accounts | — | — | — | — | add-on |
Integrations Seamlessly integrate Wistia with your existing tech stack. Your boss and operations teams will thank you for it. | |||||
Zoom | |||||
Social media tools  | |||||
Email providers  | |||||
Google Analytics | — | — | |||
Marketing automation | — | — | — | ||
Meta Ads | — | — | — | ||
Analytics Track performance, unlock insights, and optimize your videos to increase ROI. | |||||
Account-level analytics | |||||
Media-level analytics | |||||
Embed location analytics | — | — | |||
Heatmaps | — | — | |||
A/B testing | — | — | |||
Compare media | — | — | |||
Google Analytics integration | — | — | |||
Exporting data as CSV | — | — | |||
Marketing & lead generation Leverage videos and webinars to drive traffic, capture leads, and engage your audience. | |||||
Social media integrations | |||||
Customizable video landing pages | — | ||||
Email integrations | — | ||||
Basic Calls to Action | — | ||||
Custom Calls to Action | — | — | |||
Lead Capture Forms | — | — | |||
Google Analytics integration | — | — | |||
Embeddable collections and playlists | — | — | |||
Marketing automation integrations | — | — | — | ||
Meta ads | — | — | — | ||
Privacy & security Trust your videos and your account are protected. Control permissions, access, and sharing. | |||||
Private sharing | |||||
Expiring links | — | ||||
Password protection | — | — | |||
Single sign-on (SSO) | — | — | — | — | |
Video playback protection | — | — | — | — | add-on |
Transcription & localization Make your videos accessible and reach your audience in every language. | |||||
Automated transcripts & captions | |||||
Order human-reviewed transcripts & captions | — | ||||
Video dubbing Beta | — | $2/min | $2/min | $2/min | $2/min |
Wistia support & services Whether you're working solo or as a team, our friendly team of video experts are here to help. | |||||
Email support | |||||
Live chat & priority support | — | — | |||
Customer Success manager | — | — | — | ||
We think you’ll love Wistia, but don’t take our word for it.
Have questions? We have answers.
Reach out to support to get all the As to your Qs.
Is the Free Plan really free?
Yes! It’s not a trial and it’s free forever. Wistia’s Free Plan comes with 10 videos, 200 GB of bandwidth per month, basic analytics, and the ability to customize the player to match the look and feel of your brand.
What’s the difference between included media and the total media limit?
Included media is a little bit, well…literal! It’s the number of video or audio files you can upload to Wistia at no extra charge (i.e., what’s included on your plan). Once you’ve hit your included media limit, you can still upload audio or video files to Wistia—for a small additional cost. The total media limit? This one refers to the maximum number of video or audio files you can upload to Wistia on any plan.
What counts as a “media file”?
Any file you upload counts as a media file. We suggest sticking to video and audio.
I want to add more team members to Wistia. Can I purchase additional users?
The best way to unlock additional users is by upgrading your Wistia plan. We’ve carefully designed our plans to align with various phases of your video journey. If you need to add more collaborators to your Wistia account, there’s a good chance you’ll benefit from what’s available on the next tier up—things like higher media limits and more sophisticated reporting. It’s also important to note that you can share view-only links to your audio and video content with anyone.
Will I be charged for bandwidth?
We don’t want you to have to worry about bandwidth. That’s why each plan has a clear bandwidth limit. Our Free Plan includes 200 GB per month, which should be more than enough for 10 uploads. If you’re on a Plus, Pro, or Advanced Plan, you’ll have a bandwidth limit of 1 TB per month. And finally, if you’re on our Premium Plan, you’ll have custom bandwidth coverage. If you ever exceed your bandwidth limit, we’ll notify you and offer you the option to upgrade your plan to one with a higher bandwidth limit. For more information, check out our support doc on bandwidth or get in touch with us.Do you have any file size restrictions?
Wistia plays best with MP4 files with an h.264 codec, a bitrate between 5,000–10,000 kbps, and a maximum file size of 26 GB. If your file doesn’t fit within these guidelines, try running the file through HandBrake (a free transcoding software) to see if that resolves the problem.Can I purchase features a-la-carte?
We hate to be a bummer, but you can’t purchase features a-la-carte. We’ve carefully designed our plans to align with different phases of your video journey. If you want a specific feature, there’s a good chance you’ll benefit from what’s on the next tier up—like higher media limits, more collaborators, and more sophisticated reporting.
Can I cancel at any time?
Yes, you can cancel at any time unless you have a signed contract or order form with us. If you elect to cancel a paid plan during your billing cycle, you will not be issued a refund.