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Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

Andrew Chan, Carlson Chan
Copyright: © 2010 |Volume: 1 |Issue: 2 |Pages: 11
ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781609604219|DOI: 10.4018/jabim.2010040101
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MLA

Chan, Andrew, and Carlson Chan. "Entry Strategies into the P.R.C. for Post Recession Wealth Management Service." IJABIM vol.1, no.2 2010: pp.1-11. https://doi.org/10.4018/jabim.2010040101

APA

Chan, A. & Chan, C. (2010). Entry Strategies into the P.R.C. for Post Recession Wealth Management Service. International Journal of Asian Business and Information Management (IJABIM), 1(2), 1-11. https://doi.org/10.4018/jabim.2010040101

Chicago

Chan, Andrew, and Carlson Chan. "Entry Strategies into the P.R.C. for Post Recession Wealth Management Service," International Journal of Asian Business and Information Management (IJABIM) 1, no.2: 1-11. https://doi.org/10.4018/jabim.2010040101

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Abstract

Trillions of dollars were evaporated worldwide as a result of the financial tsunami that shocked the world in 2007 (Soros, 2008). This paper argues that in a time of global recession, banks seeking to expand wealth management service in the People’s Republic of China (P.R.C.) need to evaluate their entry strategies thoroughly to gain a competitive edge. Through applying the theory of planned behavior, a sequential mixed methods study was conducted post recession with the aim to identify wealth management service entry strategies into the P.R.C. A sample of 227 Taiwanese nationals based in the P.R.C. indicated three managerial implications consisting of the bank entry identity, deployment of expatriates, and brand-image position.

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