A novel NMOS Electrostatic Discharge (ESD) clamp circuit is proposed for a 0.35µm Bipolar-CMOS-DMOS (BCD) process. The proposed ESD clamp has a non-snapback characteristic because of gate-coupled effect. This proposed ESD clamp circuit is developed without additional components made possible by replacing a capacitor with an isolated parasitic capacitor. The result of the proposed ESD clamp circuit is measured by 100ns Transmission Line Pulse (TLP) system. From the measurement, it was observed that the proposed ESD clamp has approximately 40% lower triggering voltage compared to the conventional gate-grounded NMOS ESD clamp. This is achieved without degradation of the other ESD design key parameter. The proposed ESD clamp also has high robustness characteristics compared to the conventional RC-triggered NMOS ESD clamp circuit.