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„Mixed und Virtual Reality – Anwendungen und Zukunftsvisionen“

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  • Mixed und Virtual Reality
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Literatur

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  6. W&V Redaktion (2017). Was die Hololens-Technologie mit einem Treppenlift zu tun hat. W&V . https://www.wuv.de/digital/was_die_hololens_technologie_mit_einem_treppenlift_zu_tun_hat . Zugegriffen: 23.04.2019.

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Correspondence to Harro Fabian Fromme.

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Teichmann, G., Fromme, H.F. „Mixed und Virtual Reality – Anwendungen und Zukunftsvisionen“. Wirtsch Inform Manag 11, 152–157 (2019). https://doi.org/10.1365/s35764-019-00185-7

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  • DOI: https://doi.org/10.1365/s35764-019-00185-7