Factors influencing users' online information disclosure intention and the moderating effect of cultural background and platform type | Emerald Insight

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Factors influencing users' online information disclosure intention and the moderating effect of cultural background and platform type

Ning Wang (School of Information Management, Wuhan University, Wuhan, China)
Yang Zhao (School of Information Management, Wuhan University, Wuhan, China)
Ruoxin Zhou (School of Information Technology and Management, University of International Business and Economics, Beijing, China)
Yixuan Li (School of Information Management, Wuhan University, Wuhan, China)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 15 November 2022

Issue publication date: 29 November 2023

796

Abstract

Purpose

Online platforms are providing diversified and personalized services with user information. Users should decide if they should give up parts of information for convenience, with their information being at the risk of being illegally collected, leaked, spread and misused. This study aims to explore the main factors influencing users' online information disclosure intention from the perspectives of privacy, technology acceptance and trust, and the authors extend previous research with two moderators.

Design/methodology/approach

Based on 48 independent empirical studies, this paper conducted a meta-analysis to synthesize existing results from collected individual studies. This meta-analysis explored the main factors influencing users' online information disclosure intention from the perspectives of privacy, technology acceptance and trust.

Findings

The meta-analysis results based on 48 independent studies revealed that perceived benefit, trust, subjective norm and perceived behavioral control have significant positive effects, while perceived privacy risk and privacy concern have significant negative effects. Moreover, cultural background and platform type moderate the relationship between antecedents and online information disclosure intention.

Originality/value

This paper explored the moderating effects of an individual factor and a platform factor on users' online information disclosure intention. The moderating effect of cultural differences is examined with Hofstede's dimensions, and the moderating role of the purpose of online information disclosure is examined with platform type. This study extends online information disclosure literature with a multi-perspective meta-analysis and provides guidelines for practitioners.

Keywords

Acknowledgements

This research was supported by the general project of the National Social Science Foundation of China “Research on the emotional experience in the information interaction behavior of mobile library users” (18BTQ061).

Citation

Wang, N., Zhao, Y., Zhou, R. and Li, Y. (2023), "Factors influencing users' online information disclosure intention and the moderating effect of cultural background and platform type", Aslib Journal of Information Management, Vol. 75 No. 6, pp. 1178-1208. https://doi.org/10.1108/AJIM-04-2022-0218

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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