Factors influencing users' online information disclosure intention and the moderating effect of cultural background and platform type
Aslib Journal of Information Management
ISSN: 2050-3806
Article publication date: 15 November 2022
Issue publication date: 29 November 2023
Abstract
Purpose
Online platforms are providing diversified and personalized services with user information. Users should decide if they should give up parts of information for convenience, with their information being at the risk of being illegally collected, leaked, spread and misused. This study aims to explore the main factors influencing users' online information disclosure intention from the perspectives of privacy, technology acceptance and trust, and the authors extend previous research with two moderators.
Design/methodology/approach
Based on 48 independent empirical studies, this paper conducted a meta-analysis to synthesize existing results from collected individual studies. This meta-analysis explored the main factors influencing users' online information disclosure intention from the perspectives of privacy, technology acceptance and trust.
Findings
The meta-analysis results based on 48 independent studies revealed that perceived benefit, trust, subjective norm and perceived behavioral control have significant positive effects, while perceived privacy risk and privacy concern have significant negative effects. Moreover, cultural background and platform type moderate the relationship between antecedents and online information disclosure intention.
Originality/value
This paper explored the moderating effects of an individual factor and a platform factor on users' online information disclosure intention. The moderating effect of cultural differences is examined with Hofstede's dimensions, and the moderating role of the purpose of online information disclosure is examined with platform type. This study extends online information disclosure literature with a multi-perspective meta-analysis and provides guidelines for practitioners.
Keywords
Acknowledgements
This research was supported by the general project of the National Social Science Foundation of China “Research on the emotional experience in the information interaction behavior of mobile library users” (18BTQ061).
Citation
Wang, N., Zhao, Y., Zhou, R. and Li, Y. (2023), "Factors influencing users' online information disclosure intention and the moderating effect of cultural background and platform type", Aslib Journal of Information Management, Vol. 75 No. 6, pp. 1178-1208. https://doi.org/10.1108/AJIM-04-2022-0218
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited