Searching for measurable benefits
Abstract
Purpose
The purpose of this article is to review the alternatives and to demonstrate the easily measurable benefits of savvy searching for airfares.
Design/methodology/approach
A desk‐based approach to data collection is used.
Findings
It is found that by exploring the best deals through savvy searching can yield instantly measurable benefits. Depending on travel patterns, being a savvy travel searcher can easily save enough money to yield a very good return on investment.
Originality/value
The article highlights some points and reinforces others on some of the best practices for savvy searching.
Keywords
Citation
Jacsó, P. (2009), "Searching for measurable benefits", Online Information Review, Vol. 33 No. 1, pp. 193-206. https://doi.org/10.1108/14684520910944463
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited