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A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

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Trends and Advances in Information Systems and Technologies (WorldCIST'18 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 745))

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Abstract

Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.

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Acknowledgements

This text is part of UTAD’s CETRAD R&D project entitled DOUROTUR – Tourism and technological innovation in Douro, operation NORTE-01-0145-FEDER-000014, co-financed by European Regional Development Fund (FEDER) through NORTE 2020 (Northern Regional Operational Program 2014/2020).

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Authors and Affiliations

  1. Universidade de Trás-os-Montes e Alto Douro (UTAD), Vila Real, Portugal

    Filipa Jorge, Mário Sérgio Teixeira, Ramiro Gonçalves, José Martins & Maximino Bessa

  2. Instituto Poletécnico de Bragança (IPB), Bragança, Portugal

    Ricardo Jorge Correia

  3. Centro de Estudos Transdisciplinares para o Desenvolvimento (CETRAD), Vila Real, Portugal

    Filipa Jorge, Mário Sérgio Teixeira & Ricardo Jorge Correia

  4. INESC TEC, Porto, Portugal

    Ramiro Gonçalves, José Martins & Maximino Bessa

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  1. Filipa Jorge
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  2. Mário Sérgio Teixeira
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  3. Ricardo Jorge Correia
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  4. Ramiro Gonçalves
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  5. José Martins
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  6. Maximino Bessa
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Correspondence to Ramiro Gonçalves .

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Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Jorge, F., Teixeira, M.S., Correia, R.J., Gonçalves, R., Martins, J., Bessa, M. (2018). A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 745. Springer, Cham. https://doi.org/10.1007/978-3-319-77703-0_52

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  • DOI: https://doi.org/10.1007/978-3-319-77703-0_52

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