Abstract
Click-Through Rate (CTR) prediction plays a crucial role in the field of recommendation systems. Some previous works treat the user’s historical behavior as a sequence to uncover the hidden interests behind it. However, these works often ignore the dependencies and dynamic interests between different user behaviors evolving over time, as well as hidden information by user representation. To solve the above problems, we propose Deep Multi-Interaction Hidden Interest Evolution Network (MIHIEN). Specifically, we first design Hidden Interest Extraction Layer (HIE) to initially mine the hidden interests of users evolving over time from it, which can better reflect the user representation. The deeper interests of users are then explored in two types of interactions in the Item-to-Item Sub-network (IISN) and the User-to-Item Sub-network (UISN), respectively. The experimental results show that our proposed MIHIEN model outperforms other previous mainstream models.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Bengio, Y., Ducharme, R., Vincent, P., Janvin, C.: A neural probabilistic language model, pp. 1137–1155 (2003)
Bian, W., Wu, K., Ren, L., Pi, Q., Zhang, et al.: CAN: feature co-action network for click-through rate prediction, pp. 57–65 (2022)
Cheng, H.T., Koc, L., Harmsen, J., Shaked, et al.: Wide & deep learning for recommender systems, pp. 7–10 (2016)
Han, Y., Xiao, Y., Wang, H., Zheng, W., Zhu, K.: DFILAN: domain-based feature interactions learning via attention networks for CTR prediction. In: Jensen, C.S., et al. (eds.) DASFAA 2021. LNCS, vol. 12682, pp. 500–515. Springer, Cham (2021). https://doi.org/10.1007/978-3-030-73197-7_33
Lyu, Z., Dong, Y., Huo, C., Ren, W.: Deep match to rank model for personalized click-through rate prediction, pp. 156–163 (2020)
Qu, Y., et al.: Product-based neural networks for user response prediction, pp. 1149–1154. IEEE (2016)
Tang, Y., et al.: An image patch is a wave: phase-aware vision MLP, pp. 10935–10944 (2022)
Wei, X., et al.: Learning to generalize to more: continuous semantic augmentation for neural machine translation (2022)
Xiao, Z., Yang, L., Jiang, W., Wei, Y., Hu, Y., Wang, H.: Deep multi-interest network for click-through rate prediction, pp. 2265–2268 (2020)
Xu, W., He, H., Tan, M., Li, Y., Lang, J., Guo, D.: Deep interest with hierarchical attention network for click-through rate prediction, pp. 1905–1908 (2020)
Yuan, Z., Xiao, Y., Yang, P., Hao, Q., Wang, H.: Deep user and item inter-matching network for CTR prediction. In: Wang, X., et al. (eds.) DASFAA 2023. LNCS, vol. 13944, pp. 195–204. Springer, Cham (2023). https://doi.org/10.1007/978-3-031-30672-3_13
Zhou, G., et al.: Deep interest evolution network for click-through rate prediction, pp. 5941–5948 (2019)
Zhou, G., et al.: Deep interest network for click-through rate prediction, pp. 1059–1068 (2018)
Acknowledgements
This work is supported by “Tianjin Project + Team” Key Training Project under Grant No. XC202022.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Zhang, Z., Hao, Q., Xiao, Y., Zheng, W. (2023). Deep Multi-interaction Hidden Interest Evolution Network for Click-Through Rate Prediction. In: Strauss, C., Amagasa, T., Kotsis, G., Tjoa, A.M., Khalil, I. (eds) Database and Expert Systems Applications. DEXA 2023. Lecture Notes in Computer Science, vol 14147. Springer, Cham. https://doi.org/10.1007/978-3-031-39821-6_39
Download citation
DOI: https://doi.org/10.1007/978-3-031-39821-6_39
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-39820-9
Online ISBN: 978-3-031-39821-6
eBook Packages: Computer ScienceComputer Science (R0)