Abstract
Continuous Improvement Processes (CIP) in companies and organizations alike have been part of a widespread metamorphosis to a more strategic internal crowdsourcing process with professional campaigns as well as sophisticated ideation platforms to gather knowledge and experiences from the organizations’ employees and stakeholders. While its counterpart, namely external crowdsourcing with users, customers, or external stakeholders is a matter of myriad research, the use, process, metamorphosis, and environments of internal crowds are lacking a deeper understanding through in-depth analysis. In this paper, we will answer 1) why most organizations use either internal or external crowdsourcing, and 2) what key success factors exist for effective internal campaigns. In order to answer these questions, we accompanied 10 organizations using an active research approach based on a variety of data, including interviews. We sum up by consolidating all findings in managerial implications for practical execution.
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Rapp, M., Kröger, N., Scheerer, S. (2021). Inside-Out: How Internal Social Media Platforms Can Accelerate Innovation and Push External Crowdsourcing Towards New Frontiers. In: Nah, F.FH., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2021. Lecture Notes in Computer Science(), vol 12783. Springer, Cham. https://doi.org/10.1007/978-3-030-77750-0_32
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