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Non-fear-Based Road Safety Campaign as a Community Service: Contexts from Social Media

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Innovations for Community Services (I4CS 2020)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1139))

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Abstract

Traffic crash is a critical health hazard throughout the world. Traffic safety campaigns are important in increasing behavioral safety. Social media makes safety campaigns convenient due to its greater accessibility compared to mass media. Most road safety campaigns are fear-based. There is a need to use these campaigns carefully to reach a wider audience. Non-fear-based safety campaigns are limited in number, and their impact is significant in changing public attitudes towards safety. This study collected YouTube comment data from two non-fear-based safety campaigns and compared their impacts by using natural language processing tools. The findings of this study can help policymakers in understanding public perception and determining appropriate measures to improve road user behavior.

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Author information

Authors and Affiliations

  1. Texas A&M Transportation Institute, Bryan, TX, 77807, USA

    Subasish Das & Songjukta Datta

  2. Ohio State University, Columbus, OH, 43210, USA

    Anandi Dutta

  3. Indian Institute of Technology (BHU), Varanasi, 221005, UP, India

    Abhisek Mudgal

Authors
  1. Subasish Das
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  2. Anandi Dutta
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  3. Abhisek Mudgal
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  4. Songjukta Datta
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Corresponding author

Correspondence to Subasish Das .

Editor information

Editors and Affiliations

  1. Kalinga Institute of Industrial Technology, Bhubaneswar, India

    Siddharth Swarup Rautaray

  2. Deutsche Telekom Technology & Innovation, Darmstadt, Germany

    Gerald Eichler

  3. University of Applied Sciences Jena, Jena, Germany

    Christian Erfurth

  4. University of Hagen, Hagen, Germany

    Günter Fahrnberger

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Das, S., Dutta, A., Mudgal, A., Datta, S. (2020). Non-fear-Based Road Safety Campaign as a Community Service: Contexts from Social Media. In: Rautaray, S., Eichler, G., Erfurth, C., Fahrnberger, G. (eds) Innovations for Community Services. I4CS 2020. Communications in Computer and Information Science, vol 1139. Springer, Cham. https://doi.org/10.1007/978-3-030-37484-6_5

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  • DOI: https://doi.org/10.1007/978-3-030-37484-6_5

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