Abstract
It is argued that within the context of travelers' trip planning META tags, especially the “description” tag, are important information which guides website selection. Thus, from a destination marketing organization perspective they are an important means within which to convey persuasive messages to travelers. This study examines the extent to which META tags are used on DMO websites in Northeastern United States. Managerial implications and agenda for future research are discussed.
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Xiang, Z., Fesenmaier, D.R. (2005). Assessing the Initial Step in the Persuasion Process: META Tags on Destination Marketing Websites. In: Frew, A.J. (eds) Information and Communication Technologies in Tourism 2005. Springer, Vienna. https://doi.org/10.1007/3-211-27283-6_20
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DOI: https://doi.org/10.1007/3-211-27283-6_20
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-24148-6
Online ISBN: 978-3-211-27283-1