NAI Statement re: Google’s New Path for Privacy Sandbox on the Web

Supporting Google’s decision to maintain third-party cookie support while enhancing user transparency and control.

WASHINGTON, DC (July 23, 2024) – The NAI encourages our members, and the entire digital advertising industry, to develop and implement privacy-enhancing approaches to data-driven advertising, and we appreciate the work Google has done to create new technologies through the Google Privacy Sandbox. The deprecation of third-party cookie support by Chrome in the absence of alternative technologies that provide for equivalent scale and interoperability would have posed a significant threat to competition in advertising that is essential to the free and open internet. Therefore, we support Google’s decision to maintain support for third-party cookies while also enhancing user transparency and control. Ultimately, consumers need to be able to easily exercise choice and control across all platforms and devices, and businesses must be able to easily see those choices and honor them. We look forward to working with Google as they develop and implement their new approach, and with the industry to simplify and strengthen consumer transparency and control. 

MEDIA CONTACT:
Kate Cox-Nowak
media@networkadvertising.org
(571) 453-6218