Back to solutions

Relay42's First-Party Data Program

PREPARING YOUR MARKETING FOR THE WORLD OF DIGITAL PRIVACY

At Relay42 we run our proprietary First-Party Data Programs with customers and prospects to enable them to replace their reliance on third-party data, DMPs and legacy systems, with our ambition to provide marketing and revenue teams with a privacy-native customer data management and activation solution that enables marketing performance in a Cookieless World.

Leverage 1st-party data use cases

Get access to a bank of first-party data use cases, across a range of industries, proven to drive up revenues.

Remove reliance on 3rd-party data

Turn third-party data use cases into first-party strategies for more personalization across channels.

Confidence in Data Compliance

Ensure your marketing, consent and data processes adhere to the highest levels of privacy and compliance.

Future-proofed Tech Stacks

Advice on adjacent technologies to build a technology ecosystem that can thrive without the need for third-party cookies.

Leverage our proven first-party data use cases

Over the years we've helped hundreds of brands and thousands of marketers to implement new first-party data strategies inside the Relay42 Customer Data Platform, which are proven to reduce reliance on third-party identifiers, and drive up revenue and performance across acquisition, retention, up-sell and cross-sell programs.

Across a range of industries we've consolidated these strategies and distilled them into first-party data use cases that marketers can put into action inside Relay42.

We believe the Relay42 First-Party Data Program is a truly unique offering that only Relay42 customers can leverage. It's an added value of working with Relay42 to ensure maximum ROI from an investment in us.

Leverage our proven first-party data use cases

First-Party Data Program Benefits

Audits and scans of 1st and 3rd party identifiers in your marketing ecosystem
Audit of your main marketing objectives and current strategies
Roadmaps to migrate third-party data use cases over to first-party
Help to ideate and launch new first-party data strategies that you're not executing on today
First-party data collection strategies for paid and owned channels
Orchestrate customer journey 'Experiments' to test, learn and measure impact
Have confidence that you're adhering to data compliance standards
Regular workshops to ideate on customer journeys and use of predictive AI

I was pleasantly surprised by the speed and effectiveness of the onboarding process and was very happy to work with such amazing team. We went from workshop to onboarding in just 8 weeks, in time for campaign launches in the first half of the year.

Alice YangSenior Global Digital Manager Paid Media at Levi’s

Book a demo

Want to learn more about the platform — and the strategy — that puts data at the heart of your customer journey?

Request a demo