about the program Driven by a desire to deepen collaboration with tourism stakeholders in the hotel sector, a new partnership program called Official City Partner was launched. This program establishes a system of contractual partnerships with selected, verified partners who are leaders in their field and meet rigorous criteria for quality, sustainability, high service levels, and authenticity. Membership is based on a history of smooth and long-standing collaboration with Prague City Tourism (PCT), such as participation in city tourism support projects like “V Praze jako doma” (At Home in Prague), promotion of the Prague Visitor Pass and organization of press and familiarization trips (fam trips). membership benefits Membership in the Official City Partner Program goes beyond the standard level of cooperation with hotels, where PCT provides essential B2B services to all establishments. These services include regular updates on tourism information, essential marketing support, and access to PCT’s products and services. However, based on the partnership and mutual fulfilment of obligations, members can gain additional benefits such as designation as an official partner of the city’s destination management organisation, increased marketing support, access to the sale of PCT products and services, access to statistics and reports, and more. This partnership collaboration has the potential to amplify efforts to raise the standard of tourism services in Prague by guaranteeing a high-quality and refined offering for visitors. For more information about the partnership program, please get in touch with us at b2b@prague.eu.