These guidelines outline the general rules for anyone who wants to use the Open Source Security Foundation (OpenSSF) brand assets. Consistent use of our logo and assets helps people easily identify references to the OpenSSF and protects our trademarks. It is important that your marketing materials use the OpenSSF standards and use our approved assets correctly. Please note that any and all use of the OpenSSF’s trademarks must comply with the Linux Foundation Trademark Usage Guidelines, in addition to the visual branding guidelines shown on this page.
How We Communicate
The OpenSSF has an important message to share. Security is a topic that affects everyone. We communicate in an informative and educational way that reinforces our core values, demonstrates thought leadership, and highlights the value of getting involved in the work of the OpenSSF to secure the open source ecosystem. Often, we need to communicate concepts that are highly technical and have serious consequences to a diverse group of stakeholders. To that end, we communicate in a way that emphasizes the importance of open source security and serious consequences if we neglect it as a whole. At the same time, we aim to be positive and approachable to increase interest, better connect with stakeholders, and highlight the transformative innovation and potential of open source software.
Our Name
Upon first use in a block of text, please reference the Open Source Security Foundation (OpenSSF) and upon subsequent uses, the OpenSSF only. OpenSSF should be written as one word, with no spaces between letters, with a combination of upper and lower case letters. For example, incorrect usages include: OSSF, ossf, Open SSF, OPENSSF, and openssf.
Our Logo
Our logo represents us as an organization, the amazing people who work here, the open source communities we collaborate with and the members who support us. It is important that it is always used the right way so that people are able to identify us at a glance. OpenSSF logos can be found on in our GitHub artwork repo.
The Open Source Security Foundation (OpenSSF) logo presents a compelling visual narrative featuring an armored goose (Honk) holding a shield. This unique and creative mascot perfectly embodies the foundation’s mission in open source security. Learn more about Honk.
Whitespace
Primary Logo
This is our primary logo and should be used wherever possible.
Secondary Logo
The secondary logo is used for events and large format collateral.
Icon
In the instance where the full logo can not be used, the icon can be used by itself.
Variations
In the instance where the full-color logo can not be used, there are two variations available.
Colors
Prince Purple
#604693
Purple
#45208C
Royal Purple
#2A146B
Deep Purple
#170D34
Powder Blue
#B7DEEB
Steel Blue
#6897B8
Marine
#007FA7
Navy
#04335F
Cyan
#6CF6FF
Turqoise
#43D3E0
Teal
#009DA7
Dark Teal
#00777E
Pale Yellow
#FFF4D0
Sunshine
#FFE49F
Goldenrod
#FAC27A
Rubber Duck
#FCAF1A
Yellow Gradient
#FCAF1A – #FFF4D0
Blue Gradient
#04335F – #007FA7
Turquoise Gradient
#009DA7 – #6CF6FF
Purple Gradient
#2A146B – #6C49AE
Typography
HEADLINES
IBM Plex Sans is typically used for headlines.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJLMNOPQRSTUVWXYZ
1234567890!$%&@
BODY COPY
Cairo is typically used for body copy.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJLMNOPQRSTUVWXYZ
1234567890!$%&@
Vector Art
OpenSSF uses abstract vector art with angled elements and some more organic curves mixed in. You can find some samples of backgrounds below.
Presentation Template
Download our latest presentation template – Google Slides or Microsoft PowerPoint
Legal
By using OpenSSF brand materials, you agree to the The Linux Foundation Trademark Usage Guidelines, these OpenSSF brand guidelines, and any other applicable Linux Foundation rules and policies, as may be updated from time to time. You also acknowledge that The Linux Foundation is the sole owner of Linux Foundation trademarks, promise not to interfere with The Linux Foundation’s rights in them, and acknowledge that goodwill derived from their use accrues only to The Linux Foundation. The Linux Foundation may review use of the branding materials at any time and reserves the right to terminate or modify any use.
In general
Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the OpenSSF name or logo. And please don’t edit or change the OpenSSF logo — we like it how it is!
Advertising, promotional, and sales materials
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “Member of the OpenSSF” (as long as it’s true!).
Education and instruction (books, guides, publications, and conferences)
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by the OpenSSF.”
Products, websites, names, and logos
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “openssf” or any confusingly similar words.
Linking to the OpenSSF
If you want to promote your organization’s affiliation with the OpenSSF, you can use our logo if it meets our guidelines. For example, “[Company Name] is a member of [linked logo].”
Merchandise
While we do produce materials for our events that have our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it without express permission.
Attribution
Please include an appropriate trademark notice for the OpenSSF trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content. An example is: “OpenSSF and the OpenSSF logo design are trademarks of The Linux Foundation. See openssf.org for more information.”
External PR Review and Approval Guidelines
We encourage all members and projects to collaborate with us on public relations activities that mention OpenSSF to ensure a unified and impactful message. While members typically manage their own outreach, we kindly request that any PR materials, including press releases and embargo dates, be shared with our team for review. This helps maintain content accuracy and consistency with our branding, ensuring your message aligns with OpenSSF’s broader goals. By working together, we can amplify our collective impact and avoid any potential conflicts.
More questions?
Feel free to email marketing@openssf.org. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us at least two weeks to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English.)