Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.
Study your users’ real-life behaviors and make data-informed design decisions
Anna Kaley
Director, Consulting
Anna Kaley is the Director of Consulting at Nielsen Norman Group. Anna has over 15 years of experience in UX architecture, design, and digital strategy. She conducts complex user research, service, and experience design for clients across many industries, including healthcare, agriculture, finance, government, tourism, retail, nonprofit, engineering, and more. Before joining NN/g, Anna worked for a global, enterprise-level retailer where she was responsible for ecommerce and software as a service UX across B2C (business-to-consumer) and B2B (business-to-business) channels. Anna is skilled at applying qualitative and quantitative research insights to drive conversion, increase revenue, and improve user satisfaction with digital products. She also has expertise in digital media planning, search marketing, and graphic design.
Anna held UX roles on client-side product teams and in digital agencies of various sizes. She understands the challenges that user experience professionals face in both contexts. This familiarity helps her bring a well-rounded approach to her projects and instruction. She creates experiences that meet user and business needs while balancing technical pragmatism. Anna has a Bachelor of Journalism in Strategic Communications from the University of Missouri, Columbia. She is also a certified Professional Scrum Master and Professional Scrum Product Owner II.
Courses taught by Anna
Courses taught by Anna
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Analytics and User Experience
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Content Strategy and Governance
Techniques and tools for implementing an actionable content strategy
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Discovery: Building the Right Thing
Conduct successful discovery phases to ensure you build the best solution
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Lean UX and Agile
Strategies to stay user-centered in fast-paced Agile environments
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Measuring UX and ROI
Use metrics from quantitative research to demonstrate value
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Omnichannel Journeys and Customer Experience
Create a seamless, cohesive cross-channel experience
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Product and UX: Building Partnerships for Better Outcomes
Understand UX and product roles (PM and PO) to better collaborate in product development
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UX Leader: Essential Skills for Any UX Practitioner
Apply practical leadership skills to your UX role, regardless of your title
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UX Roadmaps
Set a strategic, practical plan to align, prioritize, and communicate UX work.
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Writing Compelling Digital Copy
Use UX writing to shape your content to meet your readers' needs
Publications
Publications
Reports
- - Vol. 1: Intranet Content Strategy, Presentation, and Governance
- - Vol. 2: Intranet Information Architecture, Navigation, and Menus
- - Vol. 3: Intranet Search for Content, People, and Tools
- - Vol. 4: Intranet Branding, Visual and Interaction Design
- Best Energy and Utility Sector Intranets 2002-2020
- Best Financial Sector Intranets 2001-2020
- Best Government Agency and Public Sector Intranets 2001-2020
- Best Industrial, Product, and Manufacturing Sector Intranets 2001-2019
- Best Nonprofits Intranets 2010-2020
- Best Retail Sector Intranets 2002-2020
- Best SharePoint Intranets 2018-2023
- Best Small Organization Intranets 2011-2020
- Best Technology Sector Intranets 2001-2020
- Best Transportation Intranets 2003-2019
- Intranet Design Annual: 2023
- Presenting Company Information on Corporate Websites and in About Us Sections
Past Intranet Design Annuals (3 reports)
Intranet Usability Guidelines (4 reports)
Ecommerce User Experience (2 reports)
More about Anna
More about Anna
Experience
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Hallmark Cards, Inc.
Senior User Experience Designer -
VML
User Experience Architect
Education
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Bachelor of Journalism, Strategic Communication
University of Missouri, Columbia