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- The Art of Deliverability
Edition #1: Starting the year right! - Higher-ed RFP Essentials: Choosing Your Email Service Provider
- Higher-ed RFP Essentials: Choosing Your Email Service Provider
- How Universities Are Using Relationship Marketing to Engage Their Community and Stay Competitive
- Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations
- Unleashing the Power of Email Testing: The Metrics Marketers Need to Know
- Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data
- 5 Trending Strategies in Higher Education Marketing: How Institutions Are Engaging Students
- Email List Management Best Practices
- How to Authentically Connect With the Queer Community
- 6 Essential Tips for Crafting Compelling Subject Lines
- 3 Questions with Rima Deming about the Gmail Account Deletion
- Addressing Common Email Deliverability Concerns
- 5 Reasons to Visit Emma’s Support Hub
- Accessible Email Design Is for Everyone
- Emma Launches SMS: A New Way to Cut Through the Noise and Reach Customers Faster
- What A/B Testing Is & Why Smart Marketers Do It
- How to Create an Email & SMS Strategy That Delivers Results
- Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding
- Why Brands Should Be Using SMS to Future-Proof Their Business
- Emma’s Year in Review
- Get Holiday Ready: Email Sending Best Practices
- Signals 2022: A Virtual Conference on Relationship Marketing
- 5 ways for higher education to increase cross-functional engagement
- Deliverability terms every marketer should know
- Why email deliverability matters: Protecting your sender reputation
- Why email deliverability matters: Email send frequency
- Why email deliverability matters: Email throttling and list segmentation
- Why email deliverability matters: Email list hygiene
- Brand marketing to the new generation: Gen Z
- Emma’s 2021 year in review
- 5 tips to keep customer experience at the forefront of your email strategy
- 3 ideas for A/B testing your next email campaign
- Subject lines to steal this holiday season
- Santa’s holiday guide to list segmentation
- Deliverability Insights: Common email authentication protocols
- Fall inspired email templates you need now
- Fall newsletter templates to inspire your autumn campaigns
- Deliverability Insights: Debunking Deliverability Myths
- Giving Tuesday 2021: 10 tips for email success
- 5 ways to up your email engagement on the fly
- Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season
- Introducing Email Academy — a free learning platform for marketers
- 2021 holiday marketing preparedness guide
- A Guide to navigating Apple’s email data privacy
- Deliverability Insights: What is BIMI and what you need to know about it
- 3 features your fitness brand needs in an ESP
- Deliverability Insights: Helping your emails land in the inbox
- Emails we love: Pride Edition
- What’s new with Emma?
- How to use forms without landing in the spam folder
- Increase open rates with this tip from Hollywood
- How to grow a nonprofit email list and reap the rewards
- Diversity recruiting: is your company a changemaker?
- Build your email marketing with social proof
- How to build brand awareness with email marketing
- How to acquire customers using email automation
- The value of an automated email welcome series
- Email was a lifeline for higher ed in 2020
- Why restaurants should test email content right now (and how)
- 5 emails restaurants should send during the COVID-19 pandemic
- 3 effective nonprofit newsletter template examples
- 10 great emails fitness studios should be sending now
- 10 tips for email landing pages that convert
- Emma’s 2020 year in review
- Introducing New Emma Integrations for Blackbaud CRM, Raiser’s Edge, and Raiser’s Edge NXT, powered by Omatic.
- 5 of our favorite welcome journeys for universities
- The email design process: Q&A with Emma’s Art Director, Tylor Loposser
- How to reach and engage alumni with email marketing
- The official deliverability checklist for 2020 holiday marketing
- Selligent joins CM Group family of brands
- Survey says quality over quantity: Key takeaways from our subscribers
- 6 tactics for successful higher ed email marketing
- Security-Minded features from Emma
- How to create better transactional emails in higher ed
- Our favorite online marketing tools you need to try today
- How to manage brand consistency in email marketing
- The complete guide to segmentation best practices for universities
- How to use dynamic email content for lead generation
- Best practices for email signup forms that work (plus examples)
- 5 email marketing tips for remote teams
- RAISE 2020: The New School case study
- 10 marketing automation best practices every marketer should know
- An email metrics guide: Best practices, tips, and examples
- Emotion behind email: How to manage challenging messages in a challenging time
- 7 of the best email subject lines for sales that work
- 8 of our favorite and most effective survey email subject lines
- How to choose an email list management tool
- How to create creative email campaigns that get results
- 6 email engagement metrics you should be tracking in every send
- Email automation workflows: Understanding the how and the why
- EmmaU virtual backgrounds made for you
- How to avoid the spam folder and build your sender reputation
- How to write effective and genuine customer appreciation emails
- The basics of triggered emails (with examples)
- Why you should never send image-only emails
- Lead nurturing 101: Why it’s important and what you need to know
- Everything you need to know about email open rates
- 3 tips for combining social media and email marketing
- 4 video marketing statistics that will change the game
- Revisiting influencer marketing and its effectiveness: What you need to know
- 5 Ways to get more people to subscribe to your emails
- How to write a follow-up email that gets responses
- Optimize your lead gen strategy with our improved Signup Form builder
- How to write a welcome email that gets results
- 6 Email newsletter design best practices to boost engagement
- Customer Case Study: The New School
- 6 Testing best practices and ideas for your email marketing
- What all marketers need to know about dark mode email
- 5 Favorite anniversary email examples and why we love them
- How to marry SMS and email marketing, and make it work for you
- 5 Most effective ways to use video in email (with examples)
- How to make email automation work for you (with examples)
- How to use user-generated content in email marketing
- 17 Best subject lines for your next survey email
- 6 Tips to avoid the spam filter
- Email Showdown: SoulCycle Vs. Peloton
- Email 101: How to create winning lead nurturing emails (with examples)
- How to write successful win-back email subject lines
- Email popups: Do’s and don’ts to get results and not annoy
- 5 Fitness marketing trends you don’t want to miss
- The essential guide to marketing for restaurants in 2020
- How to write an email autoresponder your audience loves
- 6 tips to drive traffic to your nonprofit website
- 7 Tips for your next product launch email campaign
- How to write great email preheaders that achieve results
- 15 Ways to freshen up the contents of your newsletter
- How to use email automation to meet your subscribers where they are
- What every marketer needs to know about email layout
- 10 Expert pre-event email templates that stand out
- Why you should care about the power couple of SEO and email marketing
- How to write effective welcome emails in higher education
- 8 Ways to send customer appreciation emails (and why you should)
- How to write an opt-in email strategy your subscribers will appreciate
- How to write the perfect call-to-action that gets results (plus examples)
- 4 Inspiring email templates to jumpstart your email marketing in the new year
- When and how to send your next promotional email
- Everything you need to know about email service providers
- How you can generate new leads through email marketing
- How to use email retargeting to boost engagement
- 6 best educational email templates for higher ed
- 13 Email marketing newsletters you need in your inbox
- 5 Reasons why you should add email countdown timers
- How to build a successful customer marketing program
- 5 Tips and tricks to reduce email unsubscribes
- How to get started with fitness email marketing
- The ultimate list of email do’s and don’ts
- 5 best educational email templates for higher ed
- 4 Creative ways to write promotional emails that get results
- Effective email writing tips for beginners
- 4 Important email marketing KPIs you’re overlooking
- 5 Favorite holiday email subject lines that boost open rates
- Why you should care about your email response rate
- Happy Holidays from Emma
- The 8 essential components of a successful email
- 4 Effective newsletter templates to jumpstart your campaign
- Strategy: Get better results by adding multimedia to your email
- Tips and tricks on when to use email marketing
- 4 Fitness marketing strategies to boost membership
- Our favorite announcement emails and tips for your own
- 4 Ways to create colorful emails your subscribers love
- Making a balanced fitness social media marketing strategy
- Emails We Love: Thanksgiving Feast
- 3 Reasons why you should create personal trainer emails + tips
- How to build your best fitness franchise marketing strategy yet
- How to promote and boost your fitness class schedule through email
- Email 101: How to build an email list from scratch
- 3 Ways to cultivate monthly donors via email
- 4 Ways to get started with franchise advertising programs
- 14 Tips on writing effective email links
- Content tips: Strategies on how to title an email
- 21 Steps to send professional looking emails
- Inside the Inbox: Marketing Profs’ Ann Handley reveals her favorite emails
- How to drive organic traffic to your email list
- All you need to know about formatting email for mobile devices
- Email allowlisting: A best practices and how-to guide
- How to craft a B2C email marketing strategy that hits your goals
- 7 of the best marketing tools for startups
- 9 Easy ways to improve your email deliverability
- The truth about using emojis in email subject lines
- A modern take on how to measure email marketing ROI
- Inspiration: The best e-commerce email subject lines of 2019
- Email deliverability do’s and don’ts for the holiday season
- The ultimate guide to using testimonials in email marketing
- Drive attendance and ROI with email marketing for events
- 3 Things your small business can do to flex powerful marketing muscles [with examples]
- 10 Inspiring and effective email template examples
- The ultimate guide to higher education marketing strategies
- 10 of the best email subject lines designed to boost your open rates
- 5 Franchise email templates to set you up for success
- How to market restaurants: Email and beyond
- What are good open and click-through rates for email campaigns?
- 7 proven holiday email marketing ideas
- 4 Easy ways to collect more subscriber data
- Use email to drive engagement and donations on Giving Tuesday
- How to make a big impact with an awareness campaign
- Learn to craft the perfect donation message (with examples)
- What is admissions tracking software and why should I care?
- When to set up trigger emails (plus examples)
- The robots are coming. Should creatives freak out?
- How to marry online enrollment management with email marketing
- How to marry online enrollment management with email marketing
- How to marry online enrollment management with email marketing
- How to marry online enrollment management with email marketing
- How to marry online enrollment management with email marketing
- How to marry online enrollment management with email marketing
- The ultimate guide to email subject lines (plus best practices)
- Customer Case Study: TITLE Boxing Club for fitness brands
- The most engaging and effective retail email subject lines
- How you can build an effective fundraising email template
- Inspiration: 5 of our favorite email copywriting examples
- Higher ed: How to use email to grow your online registration
- 4 Inspiring fall fundraiser ideas for back-to-school
- How to grow your email list for free: Tried-and-true tactics, tips, and tricks
- How to craft the best email subject line with a keyword checker
- Get the most out of Cyber Monday with these email campaign tips and tricks
- Best practices for alumni fundraising (plus strategy tips)
- A helpful preflight checklist for email campaigns
- How to find and use email-supported fonts for design and readability
- How to set up Happy Birthday automation emails that get results
- The history of email and the revolution of target marketing
- Why “View this email in your browser” is important
- All you need to know about using web fonts in email marketing
- Email marketing 101: Time to create your next campaign
- How to create a re-engagement email that works
- Why you should think twice before removing the unsubscribe button
- 3 email newsletter design ideas to shake up your strategy
- 3 tips for effective email list management
- The art of writing an apology email
- Email Best Practices for the Music Industry
- Is your marketing mediocre? A checklist.
- Recap: Make the most of your event marketing with Emma + Eventbrite
- 12 Tips to enhance your email marketing program
- Use email to turn one-Time donors into recurring constituents
- The power of OpenTable and email marketing
- 10 Marketing ideas for your small business
- 7 Restaurant email designs to boost your campaigns
- Amplify your email strategy with trigger-based marketing
- The top 5 most critical landing page do’s and don’ts
- Unsubscribes: Who they are and how to re-engage
- How Emma is addressing the California Consumer Protection Act
- Customer Case Study: The Honey Baked Ham Company
- How to write more powerful emails
- How to incorporate a social media plan into our media mix
- 5 Powerful drip campaign examples
- 5 effective newsletter templates we love
- When is the best time to send an email campaign and why you should care?
- How to write email subject lines that convert and engage
- Emails We Love: The 4th of July edition
- Reduce opt-outs and increase subscriber engagement with Subscriptions
- Save time and money with these email marketing hacks
- Customer Case Study: TITLE Boxing Club for franchises
- 8 Ways to grow your email list organically (and fast)
- The ultimate guide for effective email design
- 9 Keys to ensure your emails are responsive
- Email Marketing 101: Everything you need to get started right away
- Customer Case Study: Kansas State University Foundation
- 4 Tips for getting started with email marketing in the fitness industry
- How to grow your restaurant business with email marketing
- What every franchise owner should know about email marketing
- Your guide to effective email marketing in higher education
- 6 of the best email marketing campaign examples we’ve ever seen
- The ultimate checklist for a successful email welcome series
- 12 re-engagement subject lines to rekindle inactive subscribers
- Emma HQ: Brand control
- 10 Creative email marketing tactics for real estate professionals
- 8 Creative ways to drive traffic to your small business with email marketing
- Step by step guide to transform your email marketing program
- How to align your strategy with social and email marketing
- How to design email newsletters your subscribers will actually want to read
- Emma HQ: Approvals Dashboard 101
- 7 Email personalization strategies that go beyond a name
- How to manage brand standards for multi-location businesses
- Own a restaurant? 8 email marketing trends you should care about
- 6 Templates to make your thank you emails stand out
- How to create an effective email marketing strategy for your nonprofit
- 8 of the best email welcome series tactics to win over your audience
- How to define success in franchise email marketing campaigns
- 8 Email design mistakes that are killing your conversion rate
- How to optimize your email list segmentation for conversions
- 5 Creative strategies to build your email list organically
- How improving your restaurant email best practices can attract more customers
- 8 Creative design examples of landing pages that convert
- Top 5 myths about the best time to send emails
- How to use storytelling to improve your email marketing
- 5 Click-through rate benchmarks you need to know
- How to drive action with your alumni relations email
- 4 Ways to increase your ROI through A/B testing
- How to create email drip campaigns that actually convert
- 6 Ways to create a winning welcome email series
- 5 Reasons why you shouldn’t buy an email list for marketing
- 6 Lead nurturing email examples to enhance your strategy
- 8 Email marketing best practices for higher education
- 7 Email examples for your marketing automation tune-up
- 4 Creative email subject lines to boost your open rate
- Why you should care about building an engaged email list
- What to look for in your email campaign preview
- What KPIs to measure against in your email marketing
- Top 8 designer tools from industry experts
- How to increase restaurant sales with email marketing
- How to drive growth with your franchise email campaigns
- How to create irresistible re-engagement emails
- How to choose a color scheme that increases email conversion rate
- Digital advertising: When to outsource and when to use in-house
- Create call-to-action designs that cross the finish line
- Crafting a B2B email marketing strategy that hits your goals
- 7 Email campaign tactics to win over Gen Z
- Piggy-backing a lead nurturing strategy on your PPC campaign
- 9 Things to look for in a best email service provider
- How to master natural language in your email newsletters
- Ramp results with six customer segmentation tricks
- Tips to run a marketing campaign with social media and email
- 12 email coupons examples that win customer loyalty
- 6 thank you emails that land every time
- 9 Underrated brand strategy ideas flying under your radar
- How a mission statement can refresh your brand identity
- Streamline your article writing with these content strategies
- Use SEO keyword research for targeted email marketing
- A sink-or-swim look at Instagram advertising
- 5 Things to consider before creating an SEO strategy
- How to prepare a video marketing strategy
- 7 Real estate email marketing strategies to try
- 7 Restaurant promotion ideas to kick off a marketing campaign
- How to protect, repair, and optimize your company’s reputation
- What is email source code and why should I care?
- Is voice search overblown? An overview of its impact on digital marketing
- How to increase your Facebook likes using email newsletters
- How to manage businesses with multiple locations
- Anatomy of an Email: Chipotle
- Is your email bounce rate better than average?
- When to use an animated GIF in email marketing
- Emails We Love: The birthday edition
- Email-safe fonts: How to stay compatible and on-brand
- What makes an email bounce? What marketers need to know
- How to target email subscribers on mobile
- 9 Ways to integrate your CRM and email marketing software
- 15 of the best ideas for a successful social media campaign
- Own a franchise? 6 tips to create your next email campaign
- Email Showdown: Lululemon Vs. Outdoor Voices
- How to add a newsletter sign-up to your Facebook page
- Win the Inbox: When to use emojis in email
- The benefits of plain text email marketing
- Email marketing funnels: What they are and how to leverage them
- What are lead magnets and why do they matter?
- The 4 best ways to grow your event’s mailing list
- CSS in HTML emails: What you need to know to get started
- How to map the content for your event’s email calendar
- [Infographic] Mapping your subscriber experience
- What is a good click-to-open rate?
- Win the Inbox: Two marketers compete for the best subject line
- Everything you ever wanted to know about spam filters
- 5 Elements to successful drip email campaigns
- New data on the best timing for your event invitation emails
- What’s an ESP and how can it help you as a marketer?
- Anatomy of an email: Anthropologie
- Introducing the new Asset Manager
- The 4 best books on business psychology
- Emma’s VP of HR talks women in tech on the Lean In podcast
- 10 drip marketing examples to enhance your email strategy
- The 6 best project management tools for small businesses
- Email Showdown: Artifact Uprising Vs. Minted
- How to be an email evangelist within your organization
- The pros and cons of batched versus triggered emails
- 5 best practices for using video in your email marketing
- Win the Inbox: 4 ways to build customer relationships with email
- Win the Inbox: Email marketing tactics you should retire yesterday
- Email Showdown: Casper vs. Leesa
- How to gain insights from your competitors’ email campaigns
- 5 elements of the perfect welcome email
- Inside the Inbox: A content strategist shares her must-read newsletters
- 7 statistics that prove email marketing works for younger demographics
- Win the Inbox: 4 ways to build customer relationships with email
- How to excel at event email marketing (and 6 mistakes to avoid)
- Why do people unsubscribe from email marketing campaigns?
- Send cadence: The latest data on how often to send emails
- 11 email subject line mistakes to avoid at all costs
- 6 unexpected real estate marketing ideas for email
- 11 email acquisition best practices for email marketing
- Email marketing attribution: How to measure the impact of your email efforts
- 21 festive emails to inspire your holiday marketing strategy
- Inside the Inbox: A fitness studio manager flexes her favorite emails
- 5 plain text email best practices for digital marketers
- 5 of the best email marketing campaigns we could find
- The top challenges with email marketing in Outlook (and how to solve them)
- How to create an email newsletter that builds brand loyalty
- What is email list cleaning and how does it work?
- How much does email marketing cost?
- 10 steps to revamping your email marketing strategy
- Evolution of the inbox: The tech and history behind email
- What is the best image file size for email?
- 6 steps to creating the best email ever
- Is email marketing hard? 6 things digital marketers need to know
- How to track the success of your email marketing
- The top 5 email marketing mistakes to avoid
- 12 ways to write better B2B email marketing copy
- 10 ways to avoid landing in the spam folder
- 5 things to copy from these award-winning emails
- 7 ways to measure email marketing effectiveness
- 3 email drip campaign ideas that drive conversions
- Introducing Emma HQ, the industry’s first email campaign and asset manager
- Is email marketing still relevant? 8 eye-opening facts about email
- 8 newsletter subject lines that aren’t just “October newsletter”
- What’s the ideal email marketing copy length?
- Is email marketing inbound or outbound?
- 10 common email marketing interview questions to prepare for
- 6 email marketing campaigns with killer gifs
- How to write a direct marketing email: 10 tips to writing copy that converts
- 4 time saving tips for the busy email marketer
- The top 6 reasons your emails go to spam
- 5 ways to supercharge your email list growth & prevent churn
- How to build a “strategy-first” email marketing program
- What is the best time for email marketing?
- The value of mapping your customer’s email marketing journey
- The power of a welcome email to build brand loyalty
- 10 things to look for (and look out for) in your mass email service
- 6 fresh ways to use email marketing for restaurants
- 5 tips for developing a better newsletter format
- Anatomy of an Email: Artifact Uprising
- 11 new ways to tackle email marketing for your blog
- 9 actionable email marketing quotes to inspire your strategy
- Introducing faster ways to organize and share files in Emma
- 7 key success factors in email marketing you should be measuring
- Email retention vs. acquisition: Where to focus your email efforts
- 7 free tools to improve your email designs
- 7 email marketing acronyms you need to know
- 5 fresh content ideas for your next send
- How to dig deeper than vanity marketing metrics
- What is micro-targeting and why is it key to better email results?
- How restaurants can get more from their guest data
- 7 tips to instantly improve your email newsletter
- 10 ideas to get a subscriber’s attention in 8 seconds or less
- 5 subject line mistakes that are killing your open rates
- New collaboration and security features in Emma
- How to send an effective re-engagement email
- Building seamless engagement from admissions to alumni relations
- Our favorite digital marketing tools for teams
- 7 brands that mastered the welcome email
- Introducing Emma, a Campaign Monitor Company
- Evolving your email audience to combat churn
- 4 ways to automate student outreach with email
- How to increase average spend per customer using email
- Using Wi-Fi marketing to power email list growth
- Why does email accessibility matter?
- Why automation is a must-have for university marketers
- How to advocate for the value of email marketing
- 4 tips to engage alumni more effectively with email
- Design Matters: An interview with branding expert Debbie Millman
- How Choice Paradox is killing your email click rates
- How to drive conversions with content marketing
- Creating a user-focused inbox experience
- Email Showdown: Shake Shack vs. Sonic
- 5 essential lessons we learned at Marketing United 2018
- GDPR and Emma: an overview and product changes
- 3 examples of email personalization gone wrong
- 9 excellent welcome email examples to inspire you
- What experts are saying about AMP for Email
- What should your average email open rate be?
- Anatomy of an Email: Gordon Ramsay Restaurants
- How Central College had their best #GivingTuesday ever
- Email showdown: Verizon vs. AT&T vs. T-Mobile
- Check out our new podcasts page!
- Email showdown: ClassPass vs. Equinox
- 3 marketing webinars in less than 10 minutes
- 30 landing page mistakes that can kill your conversions
- Deliver your published blog posts to your subscribers
- How to maintain excellent customer service during the holiday rush
- Anatomy of an Email: Magnolia Market
- FAQ: Emma Annual Contract
- FAQ: Upgrading your Emma account
- University marketers, this one’s for you!
- A/B Content Testing for Universities
- FAQ: Upgrading to Emma Plus (volume)
- FAQ: Upgrading to Emma Plus
- How to create an engaging email design
- FAQ: Upgrading your Emma account
- The top 5 Emma features you should be using right now
- New for Emma customers: Landing Pages!
- A major university’s impressive email marketing playbook
- FAQ: Upgrading your Emma account
- Now available: A/B Content Testing!
- Email showdown: Postmates vs. Grubhub
- Top 10 reasons to attend Marketing United 2017
- Email showdown: Fitbit vs. Misfit
- Meet our 2016 Emma 25 honorees!
- Emma + Zapier: Connect your data, automate your email
- How to use your response data to send better email
- How much email is TOO much during the holidays?
- What franchises should look for in an email service provider
- How to grow your audience outside your signup form
- Get deeper insights into what’s driving your audience growth
- Go “Behind the Glasses” with Cliff Corr
- Go “Behind the Glasses” with Logan Baird
- Go “Behind the Glasses” with Cody De Vos
- Go “Behind the Glasses” with Emma Mathews
- Go “Behind the Glasses” with Rachel Rogers
- Key takeaways: “Everything Has Changed and Nothing Is Different”
- 9 welcome emails that had us at “hello”
- 5 quick tips for segmenting your email list
- Come to the Marketing United pre-conference for free!
- 7 effective CTA examples (and why they work!)
- 6 creative examples of “oops!” emails
- How university marketers can score a 60% open rate
- How a major nonprofit used automation to lift results by 30%
- 3 tips for effective online fundraising in 2016
- How to sell out your next event in record time [infographic]
- Quick tips for driving engagement and revenue this holiday season
- Q&A from Let’s Get Personal
- Q&A: Building a Successful Email Campaign on Meaningful Data
- 5 smart email tips from customers that get amazing results
- Q&A from The UnWebinar
- How a literary journal boosts readership with savvy email marketing
- Q&A from our Sixth Sense of Marketing webinar
- How people decide which emails to open
- Emma Social recap: The Automation edition
- Emma Social recap: The Sweetest Day edition
- Q&A from our 8 Second Challenge webinar with CMI
- Emma Social recap: The Customer Service edition
- Emma Social recap: The Oktoberfest edition
- Q&A from our 8-Second Challenge webinar with Litmus
- Emma Social recap: The National Coffee Day edition
- Emma Social recap: The Talk Like a Pirate Day edition
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