Email Marketing Features | Emma

Email marketing’s smartest toolset

Connect your data, build your audience, and do your most successful marketing ever.

Built for teams

MANAGE AND ORGANIZE EMAIL ACROSS LOCATIONS

Our tiered platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

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Email editor

DESIGN GORGEOUS EMAILS THAT WIN THE INBOX

DRAG AND DROP EDITOR

Our email editor lets you focus on your content, not endless help documentation. And hey, it’s pretty fun to use, too.

MOBILE DESIGN MODE

Easily design for mobile and desktop, and switch seamlessly between your edits and preview. Visualize mobile optimization options, and experience your ideas becoming emails.

Marketing automation

THE RIGHT EMAIL AT EVERY STEP OF THE CUSTOMER JOURNEY

The best email marketing is personal, relevant, and timely. With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

DAY 1

WELCOME EMAIL

DAY 3

TARGETED OFFER

DAY 5

HELPFUL CONTENT

Trigger targeted messages based on subscriber activity

From website visits to recent purchases, Emma converts customer data into automated emails that are relevant and timely.

Hand holding a cell phone with an email

Deliver the perfect follow-up email

With Emma’s branching logic, whether or not someone opens an email or clicks a link becomes a trigger for the next campaign.

List segmentation

AN EASIER WAY TO SEGMENT YOUR LIST

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

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Brand Controls

PROTECT BRAND EQUITY AND BUILD TRUST WITH YOUR AUDIENCE

Template style locking and centralized asset management, along with a robust approvals process means your brand is never misrepresented and you’re continually driving subscriber loyalty.

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Account & User Permissions

MANAGE PERMISSION SETTINGS TO SUIT ANY ROLE

Emma is built for teams and provides the crucial control and scalability growing brands crave to drive their subscriber engagement. Our tiered account structure and user permission settings ensures no campaign goes out the door without the proper approvals.

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email builder

Email signup forms

GROW A QUALITY EMAIL LIST FASTER

Our email signup forms let you choose just the right time to ask for an email address. You decide when, where, and after which action you’d like to build your audience.

Customizable subscriptions

REDUCE OPT-OUTS AND INCREASE ENGAGEMENT

With Emma’s branching logic, whether or not someone opens an email or clicks a link becomes a trigger for the next campaign.

Dynamic content

A PERSONALIZED EMAIL FOR EVERY SUBSCRIBER

Dynamic content lets you deliver unique content to each subscriber, all from one email. It’s the ultimate personalization at scale.

Integrations

GET IN SYNC WITH THE APPS YOU LOVE

Emma partners with the very best apps to ensure that wherever your data lives, it can power highly targeted campaigns that get results.

View our integrations

Some of our integrations include:

SFTP CONNECT

Can’t find an integration that fits your system? SFTP Connect is an easy way to automatically update your contacts inside Emma, regardless of your internal system.

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Send email they can’t wait to open.

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