Business & Economics / E-Commerce / Digital Marketing

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Selling the American People

Selling the American People

Advertising, Optimization, and the Origins of Adtech

by Lee McGuigan

ISBN: 9780262545440

Publisher: The MIT Press

Pub Date: July 18, 2023

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

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How Amazon Branded Convenience and Normalized Monopoly

by Emily West

ISBN: 9780262543309

Publisher: The MIT Press

Pub Date: February 22, 2022

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.

Digital Entrepreneurship in Africa

Digital Entrepreneurship in Africa

How a Continent Is Escaping Silicon Valley's Long Shadow

by Nicolas Friederici, Michel Wahome and Mark Graham

ISBN: 9780262538183

Publisher: The MIT Press

Pub Date: July 28, 2020

The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems.

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