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The Segments functionality in Matomo enables you to view and analyse reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something. Learn how to use the powerful and essential segmentation feature to go to the next level in your analysis.

Want to see a live example of a Segment? Go to our demo site and click the All Visits tab at the top.

Filter

Getting started

About Segments in Matomo Create Custom Segments of Visitors and apply the segments to filter my report’s data Segment Usage in Matomo Cloud

Create and manage

Build custom segments in Matomo Common segments, their use cases and how to create them

Analyse segments

Using segments Compare segment data

Visitors

Find a specific visitor log by segmenting on Visitor ID Select or exclude all users within a range of IP addresses

Behaviour

How do segments work when segmenting on specific actions (pages or events) and how do I filter out any actions that don’t match?Why do URLs other than those in my segment appear in my reports?

Acquisition

How do I get the most popular landing pages viewed by visitors coming through a specific channel type? (direct, search, website, social or campaign)Create a segment using the Acquisition Date condition

Ecommerce

Find a specific Ecommerce Order ID details