ꂩB2B}[PeBOɕK{́uMOpsv̖Ƃ́H@GNgjNXɕFO[oł̎Ɗgڎw
sXƕω钆ŁAڋqj[Y𑨂邽߂ɐV}[PeBO@c[KvBg݂܂߂ɑgD݂̍猩̂uMOpsv̍lBMOpsH鈮GNgjNXɘbB
@O[ṽ}eÄ̈pSGNgjNX́AZVOfoCXWωHȂǂ̓dqiJEĂBЂ̃ZVOfoCX͂܂܂ȎYƋ@͂ƂAԂX}[gtHAI[fBI@Ȃǐg߂Ȑiɂ܂ŁALڂĂB
@Ă̈GNgjNX͎ɓ{̃[J[[ƂĂAߔN͉Ă𒆐SƂCO[J[̃j[Yg債ĂB̎ƐÄˑEĊCOł̐VKڋqɊlAVȉlĂsĂƂKvsBŁAO[oWJ}[PeBȌdve[}ƂȂĂB
@AۖƂĊCOɂ鈮GNgjNX̔Fmx͍Ƃ͌AcƂ̃\[XBāAƂȂ鉢Ă̑蔼̊Ƃ͂łɃfW^}[PeBOpčʂグĂB
@߂ɂ͂܂AyUɗȂȂȂBŁAO[oX^_[h̐킢ł̐𐮂ׂ肵̂AMOpsiMarketing Operationsj@\gD̗グƁAxȋ@\c[̓B
@̓Iɂǂ̂悤Ȏg݂sĂ̂B}[PeBOZ[XZ^[ fW^}[PeBO̒r͍_ƈ]ɁAڂbB
uMOpsvƂ͂ǂȖSgDH
r͍_ƈ]@GNgjNX2020NɃfW^}[PeBOݗA݂̓tB[h}[PeBOO[vƃ}[PeBOIy[ViMOpsjO[vŖSĂBtB[h}[PeBOO[vŜ́A}[PeBO{̊sBMOpsO[v́A̎{}[PeBOI[g[ViMAjȂǂ̃VXeɎAꂽʂ͂邽߂̃_bV{[h\z肷SB
@uMOpsO[v͉̗͎̉ƂC[WłBPɃtB[h}[PeBOɌꂽʂɎ{̂ł͂ȂA̎{ʂĉ̂𗝉AʑȂǁA̐̂Ƃ܂ōlȂIy[VœKĂ܂B{̂߂Ɏgẽ}[PeBOc[ɂ͐C̒S҂tAꂼ̃c[ɂĂ̍ŐVWāAtB[h}[PeBOɐV{ʑ@̒ĂȂǂsĂ܂vƈ㎁͘bB
@̓_bV{[h̍\zMOpsSƂdvB͋Ɩɂ镉ׂdAtB[h}[PeBO͏\ȐUԂ̎ԂȂ܂܂ǂǂ{łȂȂ炸AsJԂԂɂȂ肩˂ȂB̂߁AMOps͂̊ՂAf[^ꏏɌȂ玟̈l悤ɂĂB
@̂悤ɁAGNgjNXł͑gD̋@\Ăꂼ̖𖾕邱ƂŁAƖlɑgDXP[₷̐ɂĂB
O[oX^_[ȟ^ɕ키߁AVȃc[
@݂͉~Ƀ}[PeBOIy[Vi߂ĂAAu͌悤܂˂ŊĂ߂ɁAȂȂʂo܂łBŁA܂̓O[oX^_[ȟ^Ƃ납n߂悤ƁAX^[g܂vƁA㎁͐VgDグ̌o܂łB
@fW^}[PeBOɖ{iIɎgނ߂ɂ́A[h̊l甄グ܂łgbLOāAƌʑsKvBAgpĂMAc[łSFAƂ̘Agv悤ɂłȂ߁Ac[̓ւ邱ƂɂȂBGNgjNX͂łɃRec̉^pǗ̂߂ɁuAdobe Experience ManageriȉAAEMjv𗘗pĂƂAuhłuAdobe Marketo Engagev̓߂B
@AEM̓Rec𑽌WJł@\߁AGNgjNX͂𗘗pĂBɍ킹Marketo Engagȅo@\gāA[}KWWJ悤ɂȂB܂Ã^[QbgɌ{̎s₷ȂA[zMłȂAZoomƘAgăvCx[gEFri[JÂ悤ɂȂĂB
@uABMiAJEgx[Xh}[PeBOj{ƂāAAJEg肵ʊ̂EFri[JÂ邱ƂŁAۂɐVK[h̊lłĂ܂vi㎁j
cƂ̐M悤
@EFri[瓾ꂽ[h͎AcƂĂƂBƂ͂A}[PeBO{̉lcƂɗĂ炤͈̂ؓł͂ȂB
@u̓}[PÅƂɌʂ̃EFri[܂ƓĂ܂BẘƂ̂Ƃ͂킩Ă邩KvȂxƌĂAȂƂ点ĂقƌĊJÂƁA܂ŕt̂Ȃ₢킹邱Ƃ܂Bʂςݏd˂邱ƂŁAcƑĂ炦悤ɂȂĂ܂virj
@M邽߂ɁAcƂMQLiMarketing Qualified Leadj̒`荇킹A̎߂ĂƂʼncƂ߂郊[hn悤ɂ邱ƂdvƍlĂB܂̓gbv_EŐi߂邱ƂŁAƂɂ}[P̉lĂ炤ƂAcƂƃ}[P̘Ag̑ƌB
@GNgjNXł̓fW^}[PeBO̔ȍ~AČl͑ĂA3NԂCAGRiNϐj50BBČ̊CO䗦傫ĂAɒ≢Ăł̈Č̑B
@uv̖͔ɍFmxւ邪ACOł͍قǒmĂ͂ȂB܂͉Ђ̂̂mĂ炤AWebTCg⎑̓eeɍ킹Ă킩₷JX^}CYȂǁACOL̉ۑɍ킹Đi߂ĂƂ낾B
@܂ł̐ʂグ̂ɁA㎁Marketo Engagẽ[U[ɎQēmɖ𗧂ƐUԂB͈㎁͂ƂƊJɋ߂GWjAŁAHvSĂB̂߁AEɏA̓}[PeBOɊւđS̏S҂ŁAȂƂBA[U[ɎQĎۂɋƖŃc[gpĂlmŏsƂŁẢۑY݂łƂB
@u܂܂ۑ͎Rς݁vƈ㎁͌邪AgނׂƂ͖mȂ̂ŁAǂǂi߂ĂlBŌɁAꂩc[pă}[PeBOi߂}[P^[ɃAhoCX߂ƁA
@u`̂́Aŏ玩ȗŐi߂悤Ƃ̂ł͂ȂA܂͂̃c[̎gdlƕė邱ƁB̏ŁAЂɍȂƂJX^}CYAœKĂ̂Ǝv܂vi㎁j
Copyright © ITmedia, Inc. All Rights Reserved.
֘AfBA
ITmedia̓ACeBfBAЂ̓o^WłB