(参考文献)
Eric Johnson and Daniel Goldstein (2003), “Do Defaults Save Lives?” Science, Vol. 302, November 23, pp. 1338-1339.
Richard H. Thaler and Cass R. Sunstein (2008), Nudge: Improving Decisions about Health, Wealth, and Happiness, New Haven: Yale University Press.
(2009年7月4日追記:邦訳『実践 行動経済学』(日経BP社)が刊行された。)