Who we are
Cookpad is a tech company working to make everyday cooking fun because we believe that cooking is the key to a happier and healthier life for people, communities and the planet. The choices we make shape our world. And when we cook, the choices we make have an impact on ourselves, the people we cook for, the growers and producers we buy from and the wider environment.
From our HQ in Bristol, UK, our small team of engineers and product managers are working with our community teams around the world to develop a recipe sharing platform and cooking community that connects home cooks all over the world and empowers them to help each other to cook by sharing recipes, tips and experiences.
Our vision, explained
Why we do it
Cookpad is a mission-driven company. We have a vision of the world we want to live in, and we work hard to turn that vision into reality.
The challenge facing us is big and long-term. Everyday home cooking is facing more competition than ever. This means that we have to think boldly, experiment fast, learn from failure, and build a product required for the future we are working hard to create.
We believe that by building a platform that solves the issues related to everyday cooking and helps more people to cook, we can help build a better world.
How we do it
There are consumers and there are creators. We believe that the world would be a better place if there were more creators. As a company, we are committed to supporting creators along the food value chain.
All of the content on our platform is user generated, meaning everything has been tried and tested by home cooks, for home cooks. With over 6 million recipes shared on Cookpad to-date, we’re the largest recipe sharing platform in the world… and we’re just getting started!
Our business model reflects our belief that the foundation of profit is the tangible value we create for our recipe authors and home cooks by making a difference in their daily lives. Our business model is based on subscription rather than advertising.
We believe our greatest asset is the trust of our community, built through the recipes, connections and interactions shared on our platform. Every decision we make and feature we build aims to strengthen this trust further.
Work for Cookpad
Diverse global team
At Cookpad, we have the privilege to work as part of a team of exceptional people who are deeply committed to what they do, do what it takes, and have a lot of fun doing it. With over 25 nationalities across our product and community teams, we deeply respect and cherish the difference of each culture, and view it as one of our core strengths.
Engineering
We are a team of mission focused, extremely passionate and motivated web, mobile, data, search, and platform engineers who have a deep urge to solve interesting problems for our users. We care deeply about sharing our knowledge internally within special interest groups and with our team members in Japan, Indonesia and Spain. If you join Cookpad you will be working with some of the best engineers in the industry.
Our values
Bring your passion
You make each day better than yesterday.
Exceptional candour
You’re straight-talking, direct and transparent.
Crazy optimism
You make change possible.
Own it
You get things done.
As our founder Aki often says, "Life is a scarce resource." We want our team members to have the biggest possible impact in the world, period.
We believe that only passionate and purposeful people create a lasting positive change. Not all our people are passionate about cooking to begin with, but they are passionate about the problems they want to solve - be they technical, societal or environmental. We believe that only those who can find an expression of their own passion and purpose in the context of Cookpad’s mission will have the boldness and resilience required to generate the kind of impact we aspire to.
To that end, we create space, time and opportunities, invest in learning, and support our team members in a customized way as they learn about themselves, their field of interest, our users around the world, and the Cookpad mission. Because we want people to focus on their own development and impact, first and foremost, our compensation approach is simple and transparent. We even have an exit bonus for those who decide that Cookpad is not the right fit for them.
Our headquarters
At the heart of our Bristol HQ is our kitchen. Designed as an embodiment of our mission, this unique space is a constant reminder of why Cookpad exists. It’s a place where curiosity is the order of the day; where team members can step into the shoes of users, find inspiration, discover new ideas, learn from each other on a daily basis and have fun in the process.
